Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Local SEO in Scranton, Pennsylvania
Scranton SEO for the trades that need more service calls.
Scranton SEO built around the trade searches customers already make, with a complete Google profile and a co-founder on the first call.
- Trade pages built from the searches
- A Google profile that earns the call
- A report measured in calls, not clicks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Scranton call begins
How SEO earns a Scranton business more calls
Lithium Marketing builds the pages and the Google profile that put a Scranton service business in front of the homeowner typing a trade search. “Plumber scranton” draws about 720 searches a month, and the work starts with the trades a crew sells. The report counts the calls and leads the pages produce, so the retainer is judged on what reached the phone.
The profile does the rest of the work. When we checked “plumber scranton”, the Map Pack sat above the organic results. The three listings in it carried 24, 84 and 134 Google reviews. Google sets that order, so the retainer works on the categories, the service pages and a review habit your team can keep after each job.
Search in Scranton
What Scranton customers type before they call
The trade searches carry the volume. Pest control searches naming Scranton run about 260 a month, and electrician searches naming Scranton run about 320 a month. A page that names the job, the service area and the next step meets that customer at the search, and the pages for the trades you sell should come first.
The city is conventionally divided into nine districts, and a district page answers the customer who wants to know whether the crew works on their street. Those pages also give the site a place to name the neighborhoods, which the profile cannot do.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo scranton | 10 | not reported |
| seo agency scranton | under 10 | not reported |
| seo company scranton | under 10 | not reported |
| seo services scranton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 24 to 134 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber scranton”, as Google showed it to a searcher located in Scranton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Scranton market
Why most Scranton pages should be repair pages
The median home in Scranton was built in 1938, and 87.5% of the city’s housing predates 1980. The service pages should lead with repair, replacement and upgrade work, because that is the housing the site is selling into.
Only 2.5% of the city’s homes went up in 2010 or later, so new-construction content will not carry the plan. The pages should show the work on the housing that exists.
- residents (2025 estimate)
- 75,514
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.1%
- population change, 2020 to 2025
- housing units
- 35,512
- housing units
- of occupied homes owner-occupied
- 49.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 87.5%
- of homes built before 1980
- median home value
- $158,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lackawanna County
Which county trades the pages should cover first
Electrical work is the bigger trade of the two, with 53 contractors in Lackawanna County, and painting has 16 contractors in the county. Both sell work a homeowner searches by job: a panel upgrade, a room repaint. A page for each job beats a single services list.
Roofing is the smallest field on Lackawanna County’s chart, at 15 contractors. The page for it should put the phone number, the service area and the estimate question where a customer can find them fast.
County Business Patterns
Trade and home service businesses in Lackawanna County
Establishments by industry, 2023
- Residential remodelers77
- Plumbing, heating and air-conditioning contractors72
- Landscaping services67
- Electrical contractors53
- Excavation and site preparation contractors42
- New home builders28
- Painting contractors16
- Roofing contractors15
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the retainer does each month
Repairs and pages come first, the profile next, and links after the pages are worth linking to.
1
Start with the technical faults
Crawl errors, slow templates and broken links get fixed first, and those changes usually show within the first 30 days.
2
Build the service and district pages
One page for each job you sell and each part of the city you cover, written from your own jobs and the districts you serve.
3
Tighten the Google profile
Fill in the categories, services, photos and service area, then give your team a simple way to ask for a review.
4
Earn links to the pages that bring calls
Directory listings get matched to the site, and links point at the service pages that already bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
What the website, search and ads did for Drake’s 7 Dees
Drake’s 7 Dees is a garden center, and the card covers the website Lithium built for it along with the SEO and Google Ads work. The quote card carries Chris Martin of Mt. Hood Pro Painting.
Garden center“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Scranton
The districts and towns past Scranton
SEO pages can name the districts inside Scranton and the cities outside it. The neighboring markets below each have a page. Binghamton sits in New York, and the Pennsylvania page carries every other city Lithium covers in the state.
Published price
What a Scranton SEO retainer costs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Scranton SEO questions from owners
Still curious?
Call (503) 766-5964 or email [email protected].
When does SEO start to show in Scranton?
The technical fixes usually move within 30 days; local and long-tail rankings typically take 60 to 90 days; and revenue compounds from month four. Calls and leads are counted from the first monthly report, so the trend is visible before the rankings move.
What does the retainer cost, and what are the terms?
Start with what one new customer is worth to you, then look at the page and profile work your market needs. A single-location shop with a steady repair trade buys less each month than a company chasing high-value projects across the metro. A co-founder sets the figure on the first call, after looking at both. The usual service agreement starts with six months, then runs month to month on 30 days’ notice.
Can you promise a Map Pack spot?
The order is Google’s to set. What we guarantee is the work: categories and services on the profile, district and trade pages on the site, the same name and phone everywhere, and a review request your team can send after a job. The monthly report shows what those inputs changed. Anyone who promises the spot is guessing.
Who owns the Google profile and the pages you write?
Your business does. The profile is claimed in your account with you as the owner, and the pages live on your site, so both stay with you if the retainer ends.
How do you report what SEO produced?
Calls and leads, month by month, alongside the pages that changed. The report uses the same measures each time, so a page that earns calls is visible and one that earns nothing can be fixed or cut.
Free action plan
Find the pages your Scranton site is missing
Send your site and the services you want found. A co-founder will show where the pages stand today and which one to fix first on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ