GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
The four services, one Scranton plan
A marketing agency for Scranton service businesses that ends the runaround.
Scranton service businesses get one agency, published prices and a co-founder on the first call, with each service reported in calls and cost per lead.
- A website that takes the call
- Search pages for the jobs you sell
- Calls and cost per lead in one report
Google searches each month
What Scranton searches for, by service
80
searches a month
- Web design50
- Digital marketing20
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap that costs you calls
What one plan covers for a Scranton business
Lithium Marketing builds and runs the website, local search, Google Ads and phone answering for Scranton service businesses as one plan. The market is wider than the city: 574,418 people live in the Scranton metro area, so the plan can cover the cities a crew serves and not stop at the city line.
The city has 35,512 housing units, and 87.5% of the homes were built before 1980, so the pages should lead with repair and replacement work on an older house. That shapes the photos and the offer before a search result or an ad sends anyone to the site. A plumber, a roofer and a landscaper sell the same older housing in different ways, and the plan starts by finding which service has the clearest gap. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and we work with every client by video.
The four services
Where each service fits in a Scranton plan
Pick the service that fixes the most expensive gap first, then add the rest when the numbers justify it. The four pages below carry the detail for each one.
SEO in ScrantonPages for the repair and replacement jobs older Scranton houses need, plus the Google profile behind them.Learn more Web design in ScrantonA WordPress site you own, with job photos from the kind of house a Scranton customer lives in.Learn more PPC in ScrantonPaid search that starts from what a click costs in your trade, with the account in your name.Learn more AI receptionist in ScrantonA receptionist trained on your services that answers at any hour and books the work; custom automation is scoped after its own discovery call.Learn more
Search in Scranton
What Scranton searches point to first
The trades carry the searches. “Plumber scranton” draws about 720 a month and “pest control scranton” about 260, and both are searches from someone who wants a business to call.
When we checked “plumber scranton”, the Map Pack filled the top of the page and no paid ads showed above it. That puts the profile and the pages behind it first in the plan, with ads as a separate decision.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency scranton | 10 | not reported |
| digital marketing scranton | 10 | not reported |
| marketing agency scranton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control scranton | 260 | $14.98 |
| plumber scranton | 720 | $9.77 |
| garage door repair scranton | 110 | $5.59 |
| landscaping scranton | 170 | $3.75 |
| electrician scranton | 320 | $2.36 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 24 to 134 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber scranton”, as Google showed it to a searcher located in Scranton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Scranton market
A city of older homes inside a wider market
Scranton had 75,514 residents in the 2025 estimate, and 49.9% of its occupied homes are owner-occupied. A service business here answers calls from owners, landlords and property managers, so the plan should speak to all of them.
Lackawanna County holds 216,502 people, so a crew that works beyond the city line has towns to cover and searches of its own to win. The plan gives each town a page.
- residents (2025 estimate)
- 75,514
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.1%
- population change, 2020 to 2025
- housing units
- 35,512
- housing units
- of occupied homes owner-occupied
- 49.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 87.5%
- of homes built before 1980
- median home value
- $158,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lackawanna County
What the county’s trade counts say about the plan
Residential remodelers lead the county’s trade list at 77, and plumbing, heating and air-conditioning contractors follow at 72, so a homeowner has plenty of names to choose from. The plan has to give yours a reason to be picked.
The smaller fields work the same way. A roofer or a painter sells a job a customer searches by name, and a page for that job beats one list of everything the business does.
County Business Patterns
Trade and home service businesses in Lackawanna County
Establishments by industry, 2023
- Residential remodelers77
- Plumbing, heating and air-conditioning contractors72
- Landscaping services67
- Electrical contractors53
- Excavation and site preparation contractors42
- New home builders28
- Painting contractors16
- Roofing contractors15
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Which service comes first in Scranton
The first task is the one that loses the most calls today; the others wait until it works.
1
Find where the calls stop
We look at the site, the Google profile and the tracking to see whether the gap is a slow page, a missing service or an ad that sends people nowhere.
2
Fix the page every click lands on
A site that loads slowly or hides the phone loses the customer the other services paid for.
3
Add the next service
Once the site can take a call, we add what fits the gap: search pages and profile work, paid campaigns, or a receptionist that answers every call.
4
Report the same way across services
Calls and leads come back in one place, with cost per lead where there is ad spend, so the next decision uses one set of numbers.
Proof
One glass company, three services, one card
Lithium rebuilt the Dixie Glass website, handled its SEO and managed its Google Ads. The company sells glass on the Mississippi Gulf Coast, and the numbers on the card come from that engagement. The quote beside the card comes from Nathan Boos of Hillsview Building.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Scranton
One plan for the cities around Scranton
Wilkes-Barre is a Luzerne County market with its own listings and its own searches, so it has a page of its own, not a mention here. Binghamton is across the state line in New York, and Easton, Bethlehem, Allentown and Reading each have a page; the Pennsylvania page lists every other city Lithium covers.
Pricing
Published prices for a Scranton service business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Scranton owners ask about one plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Scranton plan usually begin?
It begins with the step that loses the most calls. If the site is hard to use on a phone, search and ad work has nowhere to land; if the phone rings out, the site is doing its job and the phone answering comes first. A co-founder reads the site, the profile and the tracking on the call and names the one task to do first.
Can I buy one service on its own?
You can. Hire Lithium for a website, for search, for ads or for the phones, and add another when the first one is producing calls. Each service has its own price, so you are not buying a bundle you did not ask for.
How long before the first work shows up?
The first task starts once the plan is agreed. A website typically takes six to nine weeks from kickoff to launch, and that is usually the longest wait. Search work usually shows technical movement within 30 days and local movement in 60 to 90 days.
How do the published prices add up?
The prices above cover the four services with a published rate; custom automation is scoped on a call. The total depends on how many services you run and how many pages or campaigns the job needs, so a single-location plumber and a company covering the metro buy different amounts of the same work.
What shows up in the monthly report?
Calls and leads, with cost per lead where there is ad spend. We agree what counts as a lead before the first campaign or page goes live, so the number means the same thing every month. A lower month sends the next task back to the page or campaign that lost the calls.
Free action plan
Map the first move in a free Scranton plan
Bring your website and the cities you cover to a short video call. A co-founder will name the first task, the price and the order that follows.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ