GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Paid search in Scranton, Pennsylvania
Scranton Google Ads measured by cost per lead.
Scranton service businesses get Google Ads run against cost per lead, with the ad account in their name and the management fee stated up front.
- The Ads account stays in your name
- One page per service you advertise
- The budget follows the call log
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the ad budget should land
What a Scranton ad budget has to buy
A Scranton Google Ads plan starts with what a click costs in your trade. Lithium Marketing runs the account from there, and pest control clicks in the city average $14.98, so a pest company has to know which calls turned into jobs before it raises the budget.
In Scranton, a plumbing click runs $9.77 and a garage door click $5.59. Management starts at $500 a month, plus ad spend, so the fee and the ad budget are separate numbers.
Click costs in Scranton
What Scranton clicks cost, trade by trade
The cheapest reported click in Scranton’s trade table is $2.36 for an electrician, and a landscaper buys clicks in Scranton at $3.75. That spread decides how the budget gets split: a plumber leans harder on SEO and the Google profile, and a landscaper can test ads on a small budget.
“Electrician scranton” draws about 320 searches a month, and “landscaping scranton” about 170. A campaign with 170 searches behind it needs a tighter set of keywords than one with 320, and the landing page has to match the job the searcher named.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency scranton | under 10 | not reported |
| ppc agency scranton | under 10 | not reported |
| ppc management scranton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control scranton | 260 | $14.98 |
| plumber scranton | 720 | $9.77 |
| garage door repair scranton | 110 | $5.59 |
| landscaping scranton | 170 | $3.75 |
| electrician scranton | 320 | $2.36 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 24 to 134 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber scranton”, as Google showed it to a searcher located in Scranton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Scranton market
What the weather can mean for the budget
Scranton winters can bring cold snaps below 0 °F, and summer heat waves can push past 90 °F. If your calls follow the weather, a budget spread flat across twelve months pays for the quiet weeks as happily as the busy ones.
Snowfall is variable, with some winters bringing light snow and others bringing numerous snowstorms, so a winter budget built on one bad month is guesswork. The call log is the better calendar: it shows which weeks produced jobs in earlier years and which produced nothing.
- residents (2025 estimate)
- 75,514
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.1%
- population change, 2020 to 2025
- housing units
- 35,512
- housing units
- of occupied homes owner-occupied
- 49.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 87.5%
- of homes built before 1980
- median home value
- $158,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lackawanna County
Which trades the ad budget should follow
Roofing and painting are the county’s two smallest charted trades, at 15 and 16 contractors. Both sell work that starts with an estimate, so the ad should land on a page that answers the estimate question first.
Plumbing and HVAC is one of the county’s biggest trade groups, at 72 contractors. The account needs negative keywords and a landing page that matches the emergency, not a generic services page.
County Business Patterns
Trade and home service businesses in Lackawanna County
Establishments by industry, 2023
- Residential remodelers77
- Plumbing, heating and air-conditioning contractors72
- Landscaping services67
- Electrical contractors53
- Excavation and site preparation contractors42
- New home builders28
- Painting contractors16
- Roofing contractors15
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Scranton Google Ads account gets set up
Tracking goes in before the budget moves, and the bidding follows your busy weeks after that.
1
Look at the account you have
We read the current campaigns, keep what brings calls and list the search terms that waste money.
2
Put the account in your name
The Google Ads account and its billing belong to your business, so you keep the history and the data if you ever leave.
3
Track calls, forms and leads
GA4, call tracking and conversion tags record what the account produces, and the report shows calls, leads and cost per lead.
4
Tune daily, then weekly
The first 30 days get daily bid and search-term changes; after that the account is reviewed weekly against your budget calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Three services on a Gulf Coast glass account
Dixie Glass has sold glass on the Mississippi Gulf Coast since 1946, and Lithium’s work for it covered a new website, its SEO and its Google Ads account. The card beside this section holds the result. Nathan Boos of Hillsview Building is quoted next to it.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Scranton
Where the campaign can follow the crew
The campaign can follow the crew past the city line, with a target for each neighboring city in the pills. The state page covers the places farther out.
Published price
What PPC management costs a Scranton business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions before you buy Scranton ads
Still curious?
Call (503) 766-5964 or email [email protected].
What does a monthly ad budget need to cover?
Start from what a customer is worth, then work back to the clicks. The management fee and the ad budget are separate: the fee is listed above, and the ad budget is what Google spends. Your trade’s click cost and the landing page’s conversion rate decide whether the starting number holds, so we set it together and change it once the tracking shows real costs.
What happens in the first 30 days?
The first week usually brings the first calls once tracking is live. The rest of the first 30 days goes into cutting the search terms that never convert and moving budget toward the ones that do, and after that the account gets tuned weekly.
Who owns the Google Ads account?
The account is yours. It is opened under your business name with your billing, and Lithium works inside it. The history and the conversion data stay with you if the working relationship ends.
Can Lithium run Microsoft or Meta ads too?
It can, when the trade fits. Microsoft Ads reaches searches on Bing, and Meta ads on Facebook and Instagram can put the business in front of homeowners before they search. A second channel gets tested once the Google account shows a cost per lead worth repeating.
How will I know which campaign produced a job?
The monthly report lists calls, leads and cost per lead for each campaign, so you can compare them side by side. When your team marks which leads became jobs, the same report shows which campaign produced them and which only produced conversations.
Free action plan
Put a free plan against your ad budget
Bring your trade, the weeks that keep the crew busiest and your last Google Ads bill. A co-founder will walk the account with you on a short video call and show where the money is going now.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ