RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Marketing for Dallas service businesses
A digital marketing agency that turns Dallas searches into calls.
Your website, SEO, Google Ads and AI receptionist run on one plan for your business in Dallas, with every call traced to its channel.
- Service areas matched across channels
- Ads priced to your trade’s clicks
- Every call answered and tracked
Google searches each month
What Dallas searches for, by service
11,580
searches a month
- SEO5,790
- Web design3,380
- Digital marketing2,200
- PPC management210
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
How the four services fit a Dallas business
For a Dallas service business, Lithium Marketing runs four services as one plan: the website, SEO, Google Ads and an AI receptionist. Dallas is the seat of Dallas County, and parts of it extend into Collin, Denton, Kaufman and Rockwall counties, which makes it easy for a website, a Google profile and an ad account to describe your service area three different ways. One plan keeps them identical.
Dallas also sits inside the Dallas-Fort Worth metroplex, home to one quarter of all Texans. If you take jobs in more than one of its cities, we track calls by the city they come from and move budget toward the places that book work.
What Lithium runs in Dallas
Four services, one call report
Hire Lithium for one of these or all four. The cards link to each service’s Dallas page, and every service reports into the same call tracking.
Dallas SEO for the Map PackService pages and a Google Business Profile built for searches like “plumber dallas” and “electrician dallas”, so Google has a page of yours to match each one.Learn more Dallas websites that sell the jobA WordPress site in your name, with photos from your Dallas jobs in older homes and new construction and a phone number on every screen.Learn more Google Ads priced by Dallas tradeCampaigns split by job, with bids set to what your trade’s clicks cost in Dallas and each call tied to the keyword that produced it.Learn more AI phones for Dallas callsCalls answered day and night, urgent ones transferred to you and the rest booked, for $179 a month, plus custom AI automation for the work after the call.Learn more
Searches naming Dallas
Two Dallas trades with very different click prices
“Garage door repair dallas” draws about 4,400 searches a month at an average of $44.95 a click, while “roofing company dallas” draws about 2,900 at $10.66. Because of that gap, a garage door company’s plan puts more weight on ranking, where a call costs nothing per click, while a roofer’s plan can let Google Ads carry the early months as its organic pages climb.
When we checked “plumber dallas”, Angi, Facebook, Thumbtack and Yelp all ranked in the top 10. A customer can meet you on any of those before reaching your own site, so your name, phone number and services should read the same on each one and on every page we build.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency dallas | 1,000 | $8.99 |
| marketing agency dallas | 880 | $11.46 |
| digital marketing dallas | 320 | $11.48 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair dallas | 4,400 | $44.95 |
| hvac repair dallas | 880 | $43.67 |
| plumber dallas | 4,400 | $35.66 |
| pest control dallas | 3,600 | $33.17 |
| electrician dallas | 1,600 | $18.04 |
| water damage restoration dallas | 1,300 | $14.22 |
| roofing company dallas | 2,900 | $10.66 |
| landscaping dallas | 1,900 | $8.13 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 305 to 2,000 Google reviews each
- Directories in the top 10
- Angi, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dallas”, as Google showed it to a searcher located in Dallas. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Dallas homes and owners
Homeowners are one Dallas buyer, not the only one
In Dallas, 42.4% of occupied homes are owner-occupied, against 50.8% across Dallas County. With fewer owners living in their own homes inside the city, more of the people approving your work may be landlords and property managers. Give them their own page on your site and their own ad group, with copy about rental turnovers, tenant scheduling and billing the owner.
Dallas and the greater metro area have been leading the nation in apartment construction and net leasing. If multi-unit work is part of your business, a page for it, an ad group that names it and a phone script that asks for the unit number and the owner’s name make those accounts easier to win.
- residents (2025 estimate)
- 1,329,491
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.9%
- population change, 2020 to 2025
- housing units
- 590,237
- housing units
- of occupied homes owner-occupied
- 42.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.1%
- of homes built before 1980
- median home value
- $320,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Dallas County’s trade mix
Plumbing, HVAC and remodeling lead the county count
The Dallas County trades chart is led by 727 plumbing, heating and air-conditioning contractors and 588 residential remodelers. When a customer has that many companies to pick from, small details decide who gets the call: recent reviews, photos of jobs like the customer’s and pages naming their part of town. Every channel in the plan carries those details, from your Google profile to your ad copy.
Landscaping services, with 497 companies in the county, and new home builders, with 428, sell work that customers plan ahead, so their first dollars usually go into the website and its project galleries. For repair trades such as plumbing and HVAC, we start with the phones and the Map Pack, since a repair call only turns into a job if someone answers it.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the work is ordered
Building a Dallas plan, step by step
Nothing gets more budget until the call counts say it should.
1
Find the weakest link
A co-founder goes through your website, Google profile, ad account and phone handling on a video call and ranks them by how many Dallas jobs each one is costing you.
2
Tag every number and form
Tracked phone numbers and form tags show which channel each call came from, so budget decisions rest on counts.
3
Add services where the gap is
Once tracking shows where jobs come from, SEO, ads or the AI receptionist go where the biggest leak is.
4
Monthly numbers set the budget
Each month you get calls, leads and cost per lead across every service, and the next month’s budget follows those numbers.
Client results
A restoration company’s new website and SEO
Lithium has no Dallas case study to show you, so here is a close match from a phone-driven trade. Robinson Restoration, a restoration company, hired Lithium for a new website and SEO, and the card shows what that work produced together. Beside the card, Nathan Boos of Hillsview Building gives his recommendation of Lithium.
Restoration“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingNearby cities
Marketing in the cities next door
Your plan can follow your crews past the city line. Mesquite, Garland, Irving, Richardson, Carrollton and Grand Prairie each get a marketing page with local housing and click-price figures, and the Dallas-Fort Worth and Texas links cover the wider region.
Pricing
Dallas pricing, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Dallas marketing plans: cost, contracts and fit
Still curious?
Call (503) 766-5964 or email [email protected].
How does Lithium work with a Dallas business from Portland?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video, Dallas clients included. Your strategy sessions are video calls with a co-founder, Allison McKenney fields requests between them, and a monthly report counts your Dallas calls and leads by channel.
Can I start with one service and add others later?
You can. Each service is priced and run on its own, so one can run alone for as long as you like. When the call tracking shows where Dallas jobs are still getting lost, that points to the service to add next.
What kind of contract comes with a Dallas marketing plan?
Month to month: most services switch to it after an opening six-month term, with 30 days’ notice to end one. The AI receptionist has no contract at all. Six months gives SEO and Google Ads time to produce numbers worth judging, which is why the first term is that length.
Is Lithium a fit for a smaller Dallas trade business?
Yes, if your customers look you up on Google before they call. A smaller company might start with a website and a complete Google Business Profile, while a larger one runs SEO, ads and the receptionist across several cities. SEO pricing follows the size of the job ahead, so a smaller business with fewer services to cover usually sits toward the lower end of the range.
Can the plan cover the suburbs around Dallas too?
It can. If your service area crosses city lines, the plan follows it into Garland, Irving, Mesquite or anywhere else in the metro you work. Each city can get its own page on your site, its own targeting in your ads and its own line in the receptionist’s service list.
Free action plan
Get a free look at where your Dallas calls come from
Tell us which jobs you want more of and, if you know, where your calls come from today. A co-founder will look at your site, Google profile and any ads before a short video call, then walk you through the first change to make.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ