Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Westminster, Colorado
Google Ads for Westminster businesses, with every call tracked to its keyword.
Westminster Google Ads work starts with call tracking: every ad, keyword and landing page is measured in calls, leads and cost per lead.
- Call tracking on every ad
- A landing page for each job
- Reports in calls and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
A Westminster ad budget built around the click price
An average click on “plumber westminster co” costs $61.44, so a plumbing campaign cannot afford to guess which keyword produced a call. Tracking comes before the first dollar of ad spend.
Lithium Marketing manages the account around that tracking: campaigns split by job type, a landing page for each and a report in calls, leads and cost per lead. Management starts at $500 a month, plus ad spend, separate from what you pay Google.
Click prices here
What each trade click costs in Westminster
A click on “electrician westminster co” averages $17.02, “garage door repair westminster co” costs $56.42 and “landscaping westminster co” runs $10.21, so the trade you sell decides where the budget goes.
The page we checked for “plumber westminster co” carried no ads. The Map Pack sat above the free results, and paid slots come and go with the hour and the searcher, so we finish the Google profile before the budget goes up.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency westminster co | under 10 | not reported |
| ppc agency westminster co | under 10 | not reported |
| ppc management westminster co | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber westminster co | 210 | $61.44 |
| garage door repair westminster co | 40 | $56.42 |
| electrician westminster co | 170 | $17.02 |
| landscaping westminster co | 40 | $10.21 |
| pest control westminster co | 30 | $10.03 |
| hvac repair westminster co | 10 | not reported |
| roofing company westminster co | 10 | not reported |
| water damage restoration westminster co | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 9 to 953 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber westminster co”, as Google showed it to a searcher located in Westminster. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local budget
The local market your budget can reach
Westminster's $100,272 median household income means planned replacement work can carry its own campaign beside emergency repairs, with a separate budget and cost per lead for each.
Adams County has 554,668 people, and Westminster also reaches into Jefferson County. Target by city, radius or ZIP code, not by county, and keep the area to the ground your crews cover.
- residents (2025 estimate)
- 116,182
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.4%
- population change, 2020 to 2025
- housing units
- 50,471
- housing units
- of occupied homes owner-occupied
- 61.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 33.7%
- of homes built before 1980
- median home value
- $532,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
A roofing click and a landscaping click are different bets
Adams County has 92 roofing contractors and 160 landscaping services. A roofing job and a landscaping visit are different purchases, so the two campaigns should not share a budget or a bid.
The search terms get checked every week before the budget goes up. A roofing campaign that pays for repair questions from homeowners who never call is buying clicks, not jobs.
County Business Patterns
Trade and home service businesses in Adams County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors268
- Electrical contractors191
- Residential remodelers190
- Landscaping services160
- Roofing contractors92
- Excavation and site preparation contractors81
- Painting contractors69
- New home builders34
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Westminster account gets built
Tracking goes in before the budget moves, and the campaigns follow the jobs your crews can take.
1
See where the money goes
The current campaigns get pulled apart; the ones that convert stay, and the search terms that spent money without a call get named.
2
Attach a source to each call
Every call and form carries a source: the keyword and ad that produced it get recorded as the lead comes in.
3
One campaign per service
A drain call and a panel upgrade should not share a campaign, so each service line gets its own page and budget.
4
Work the first month hard
The first 30 days get daily attention on bids and search terms; after that the checks go weekly.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Portland glass company's ads, site and search work
Town & Country Glass, a commercial glass company in Portland, handed its website, SEO and Google Ads to Lithium. The card carries the result of that combined work, and the quote beside it is Matt Johnson's, from his time running On-Target Landscape.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Westminster
Ad targeting for the cities you serve next
The PPC pages below carry their own click figures for Arvada, Thornton, Denver, Lakewood, Boulder and Longmont. A city belongs in the campaign only when your crews can answer there, and the state page covers the rest of Colorado.
Published price
What the Google Ads fee covers in Westminster
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Westminster owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for paid search here?
Start from what a booked job is worth and work backward. Your click cost and the landing page's conversion rate set the first number, so it is agreed on the strategy call and adjusted once tracking shows what calls cost.
How soon does a new campaign produce calls?
The phone usually rings within days of launch. Then the pruning starts: every search term that never booked gets cut, and its budget moves to the ones that did. Watch cost per lead as the account builds its own history.
What is the term on the management agreement?
The first term is six months, long enough for an account to gather real cost data. After that it runs month to month, and 30 days' notice ends it. The term is set before the first campaign runs.
Do you run Microsoft or Meta ads too?
Google is not the only place to buy a click. Microsoft Ads and Meta ads on Facebook and Instagram are part of the mix, and a second channel gets tested when the audience lives there or when clicks in your trade get expensive. Calls in the report decide whether it continues.
How do I see which keyword paid for a job?
Attribution starts at the click: the search term, the ad and the landing page are recorded with each call. The monthly report then groups those calls by campaign, and the leads you mark as booked show which campaigns turned into work, not noise.
Free action plan
Book a paid search review for a Westminster business
The call needs two things from you: what a booked job is worth, and which months your crews are fullest. A co-founder will match them to what Westminster clicks cost in your trade and sketch a budget that follows the year, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ