FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Pay-per-click advertising for Fort Worth
Fort Worth PPC built to buy calls at a price your jobs can cover.
Fort Worth trades get a Google Ads campaign for each job they sell, with every call tracked to its keyword and reported monthly.
- A campaign for each job you sell
- Calls tracked to the keyword
- Bids set by part of town
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Fort Worth PPC, in short
Fort Worth click prices and what they mean for you
Lithium Marketing sets up and manages Google Ads for Fort Worth contractors with one rule: no budget grows until every call can be traced to the search behind it. Fort Worth prices are the reason. Water damage restoration clicks average $49.23 and HVAC repair clicks $48.11, and without call tracking there is no telling which of those clicks paid for a job.
Weather can change the math overnight. Fort Worth is very susceptible to supercell thunderstorms, which produce large hail, and if a storm sends roofing calls in a rush, the account has to raise roofing budgets fast and pull them back when the rush ends. At $21.08 a click for “roofing company fort worth”, that money is worth steering closely.
What Fort Worth clicks cost
The cheapest and priciest Fort Worth trade clicks
Landscaping clicks cost the least of any trade in the table, $10.50 on average for “landscaping fort worth”, so a landscaper’s budget buys more visits per dollar. Garage door repair sits at the top at $67.46 a click on “garage door repair fort worth”, where every wasted click hurts, so that account starts with a long negative keyword list and a landing page built around the phone call.
No ads showed for “plumber fort worth” when we checked, and the Map Pack sat at the top of the page. Google fills ad slots search by search, so that can change within the hour. What it does show is that a plumber’s Google Business Profile brings in calls of its own, which is why every Lithium PPC plan looks at the profile too.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency fort worth | 10 | not reported |
| ppc agency fort worth | 10 | not reported |
| ppc management fort worth | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair fort worth | 2,400 | $67.46 |
| water damage restoration fort worth | 390 | $49.23 |
| hvac repair fort worth | 170 | $48.11 |
| plumber fort worth | 3,600 | $40.78 |
| pest control fort worth | 1,900 | $31.31 |
| electrician fort worth | 1,000 | $22.79 |
| roofing company fort worth | 1,300 | $21.08 |
| landscaping fort worth | 880 | $10.50 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 249 to 5,000 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fort worth”, as Google showed it to a searcher located in Fort Worth. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Fort Worth’s calendar
Heat, rain and when to raise a Fort Worth budget
August is Fort Worth’s hottest month, with an average high of 96 °F, and the summers are very hot and humid. If your AC repair calls climb with the heat, the HVAC campaign should carry its largest budget then, pointed at a landing page built for urgent repairs.
May is the wettest month, averaging 4.58 inches of rain, and January is the driest. If heavy rain brings you roof leak or water damage calls, have those budgets raised before May and lowered again as the weather dries out, then check each season against what your tracked calls showed.
- residents (2025 estimate)
- 1,028,117
- residents (2025 estimate)
- population change, 2020 to 2025
- +11.9%
- population change, 2020 to 2025
- housing units
- 373,948
- housing units
- of occupied homes owner-occupied
- 57%
- of occupied homes owner-occupied
- of homes built before 1980
- 33.7%
- of homes built before 1980
- median home value
- $303,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
Tarrant County trades and how to bid for them
With 631 plumbing, heating and air-conditioning contractors in Tarrant County, a plumbing or HVAC ad needs a reason to choose you in its first line, such as your hours, your reviews or how fast you arrive. We test those headlines against each other and keep the ones that produce calls.
Electrical contractors number 409 in the county, and “electrician fort worth” draws about 1,000 searches a month at $22.79 a click. That’s enough volume to split electrical ads by job, with panel upgrades in one ad group and repair calls in another, so each ad matches the page it opens.
County Business Patterns
Trade and home service businesses in Tarrant County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors631
- Residential remodelers479
- Electrical contractors409
- Landscaping services404
- New home builders338
- Roofing contractors261
- Painting contractors120
- Excavation and site preparation contractors115
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Month one
Your first month of Fort Worth Google Ads
The first month is setup and measurement; spending decisions follow the data.
1
Read the account you have
If you run ads now, we pull the search terms report and mark which terms produced calls and which only spent money.
2
Track calls before spending more
Call tracking, GA4 and conversion tags go in first, so each Fort Worth call and form carries its keyword.
3
Split the jobs apart
Each service gets its own campaign, ads, landing page and budget, so one costly keyword can’t drain the rest.
4
Tune bids against real calls
Bids and negative keywords get adjusted daily for the first 30 days and weekly after that, based on the calls the tracking records.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads inside a three-part plan
Google Ads, SEO and a new website for a fence company
The fence company F&W Fence Co. hired Lithium for Google Ads alongside a new website and SEO, and the numbers on its card came from those three running together. Beside it is a quote from Nathan Boos, whose company is Hillsview Building.
Fence“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingTargeting nearby cities
Adding nearby cities to your Fort Worth ads
If you take jobs in Arlington, Grand Prairie, Irving, Lewisville, Carrollton or Denton, compare their PPC pages below before adding them to your targeting; each one shows that city’s own trade click costs. For anywhere else, start from the Dallas-Fort Worth page or the Texas link.
Published price
What Lithium charges to run Fort Worth Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions about running Google Ads in Fort Worth
Still curious?
Call (503) 766-5964 or email [email protected].
How is the management fee set?
The fee starts at $500 a month, plus ad spend, and moves up with three things: how much you spend on ads, how many channels we run and any landing page work. Besides Google, we can run Microsoft Ads, Meta and LinkedIn. You know the exact fee before the first Fort Worth campaign launches.
Why not let Google’s automated campaigns run the account?
Google runs the auction, and its automated bidding chases whatever conversions it’s told to count. If an account counts page views or button clicks as conversions, the automation spends toward those. We set conversions on real calls and form leads, choose the match types and negative keywords, and review the search terms Google picked for you.
What happens in the first week?
Typically, initial results show within the first week the ads run. That week is mostly about learning: which search terms bring calls, which bring clicks that go nowhere and what a lead costs in your trade.
Can I pause ads when my crews are booked up?
Yes. A campaign can be paused or its budget cut whenever the schedule is too tight for more work, then turned back up when it opens. Splitting campaigns by job makes that easy: a roofer can pause repair ads and keep replacement ads running.
Can I leave if the ads aren’t working?
Month to month after the first six months: from then on, 30 days’ notice ends the agreement. We ask for those first six months because an account needs time to collect enough call data to steer by.
Free action plan
See what Fort Worth calls in your trade should cost
If you run ads now, give us read access to the account; if not, send the jobs you want more of. A co-founder will walk through where the money goes and how we’d split it by job, all on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ