Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO for Yakima service businesses
An SEO company for Yakima service businesses, starting with your Google profile.
Yakima service businesses get a Google Business Profile rebuilt around each service, pages for the trade searches, and a monthly report on calls and leads.
- Service pages for the trade searches
- Profile categories that match the work
- A monthly report on calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The work behind the listing
What Yakima SEO has to fix first
Local SEO is how a Yakima service business gets found when a customer searches a trade and a town. The Map Pack was the first thing on the page when we checked “plumber yakima”, and three plumbing companies filled it. For a business outside those listings, the work runs through the Google Business Profile and the service pages that support it, so Lithium Marketing starts there.
Yakima’s population grew 0.5% from 2020 to 2025, so growth will not hand you new customers; the search results will. The housing stock points the same way: the city’s homes are older, so repair, replacement and upgrade pages matter more here than a page about new construction.
Search in Yakima
What Yakima customers type before they call
A search for “seo yakima” comes about 10 times a month, and each click costs $3.20. The trade searches are wider: 320 a month for “electrician yakima” and 170 for “garage door repair yakima”.
That is why the plan does not chase agency keywords. It writes a page for a panel upgrade or a door that will not close, where the customer is ready to book, and puts the profile behind those pages. Each page carries its own title, photos and call button.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo yakima | 10 | $3.20 |
| seo agency yakima | under 10 | not reported |
| seo company yakima | under 10 | not reported |
| seo services yakima | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 37 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber yakima”, as Google showed it to a searcher located in Yakima. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Yakima market
Older homes, slow growth and the pages that follow
62.6% of Yakima’s homes were built before 1980, and the median home went up in 1972. A repair or replacement page speaks to far more of that housing stock than a new-build page does, so the service list should follow the age of the houses.
Yakima covers about 28 square miles of land, and the city sits in the Upper Valley of Yakima County. A service-area page can name the parts of the city and the nearby towns each crew reaches, and the Google Business Profile service area should match those pages, not the city limits alone.
- residents (2025 estimate)
- 97,458
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 37,467
- housing units
- of occupied homes owner-occupied
- 53.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 62.6%
- of homes built before 1980
- median home value
- $297,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Yakima County
Where the county’s trade counts meet search
Yakima County has 70 electrical contractors, one of the bigger trade groups on the chart. In a field that size, the profile category, the service page and the reviews have to agree on the same job, or Google has no clear reason to show one business over another.
Yakima County also has 32 roofing contractors. A roofer with a page for repairs and one for a full replacement, plus a profile that lists both, has two ways into the results; a single page that says “roofing” has one.
County Business Patterns
Trade and home service businesses in Yakima County
Establishments by industry, 2023
- Residential remodelers102
- New home builders89
- Landscaping services77
- Plumbing, heating and air-conditioning contractors70
- Electrical contractors70
- Excavation and site preparation contractors39
- Painting contractors34
- Roofing contractors32
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The order a Yakima SEO retainer follows
Fixes to what Google cannot read come first, then the profile and the pages, with link work judged by the calls it produces.
1
Find the searches you already lose
We pull the queries your site and profile appear for, then choose the trade pages worth writing first.
2
Rebuild the profile around one trade
Categories, services, photos and the service area get set for the work you want, with a review request you can send after each job.
3
Write pages for the jobs, not the keywords
Each page answers what a Yakima customer asks before booking, with the photos and proof that fit that trade.
4
Measure calls, then add links
Call tracking goes live before the link work, so every new link is judged by the calls it helps produce.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof from a garden center
A garden center’s website, SEO and Google Ads
The garden center on the card is Drake’s 7 Dees. Lithium handled its site, its search work and its Google Ads, so the numbers come from all three. Marc Rickabaugh of Rickabaugh Construction gives his own account of the work beside it.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Yakima
SEO for the towns around Yakima
The SEO pages for Pasco and the other cities around Yakima sit below, including two in Oregon, with the state directory for every other Washington city.
Published price
What Yakima SEO costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Yakima SEO questions, answered plain
Still curious?
Call (503) 766-5964 or email [email protected].
What decides the monthly SEO figure?
The range above covers most local businesses. What moves you inside it: the number of services and towns you want covered, how far behind your profile and reviews are, and the size of the jobs you want. A one-truck plumber after repair calls sits near the bottom; a company chasing several high-value services across the county needs more work each month.
When do the Yakima pages start producing calls?
The technical work usually shows in the first 30 days. Local and long-tail rankings tend to take 60 to 90 days, and revenue usually starts to compound around month four. No ranking is promised, so the monthly report shows where you moved and how many calls came with it.
Can anyone promise a Map Pack spot?
Google chooses the three listings in the Map Pack, and no agency can buy that choice. What Lithium can do is make your business easy to read: a full profile, separate pages for the services you sell, the same details on every listing, and a steady ask for reviews. The guarantee is the work itself. The report shows movement and calls.
What do you need from us to start?
Access to your Google Business Profile and your website, a list of the services you sell, the towns you want covered, and an hour on a kickoff call. Photos of finished jobs help. We write the pages from that material, and you approve them before launch.
Does the retainer include AI search work?
It does. Every retainer includes answer-first page copy, schema, consistent business details and the crawl rules that let AI tools read the site. AI answers are not something an agency can guarantee, so the report keeps counting calls and leads.
Free action plan
Get a free Yakima SEO plan built around the searches you lose
Send the URL of your site and the searches you want to own. A co-founder will mark the gaps on a short video call, then order the pages to write first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ