Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO in Richland, Washington
Richland SEO that ties the Google profile, the reviews and the pages into one system.
Richland SEO that puts the Google profile, the reviews and the service pages to work together, and reports the calls and leads they bring.
- Profile, reviews and pages in one job
- Every listing says the same thing
- A report in calls, not positions
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where Richland SEO starts
What Richland SEO has to get right first
Local SEO in Richland starts with the page a customer sees. When we checked “plumber richland wa”, the Map Pack came first and the three listings in it showed 1,300, 244 and 619 Google reviews. Reviews are one input. The profile those reviews sit on, the categories, the services and a page for each service are the rest, and Lithium Marketing builds the profile and the pages for Richland service businesses.
The directories sit in the same top 10. Angi, the Better Business Bureau, Facebook and Yelp all showed up below the pack, so a customer who skips the three map listings lands on a page Lithium does not own. A listing carrying your old phone number sends that customer to a competitor. Matching your name, phone and services across those listings is part of the first month.
Search in Richland
The trade searches worth a page each
“plumber richland wa” draws 170 searches a month, “pest control richland wa” draws 110 and “roofing company richland wa” draws 30. Each one is a customer with a problem and a phone in their hand. A page that answers the exact search is how a Richland company gets in front of that customer, and one general services page that lists all three gets in front of none of them.
“seo richland wa” draws about 10 searches a month, so no agency here is built on that phrase alone. The searches that bring work are the trade ones above, and the job of SEO in Richland is to be the answer to them, one page at a time, month after month. That is the same bet we would make on your site.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo richland wa | 10 | not reported |
| seo agency richland wa | under 10 | not reported |
| seo company richland wa | under 10 | not reported |
| seo services richland wa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 244 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richland wa”, as Google showed it to a searcher located in Richland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richland market
Older houses and the repair searches they bring
In Benton County, 44.5% of the housing was built before 1980, and the median home was built in 1988. Older houses usually mean repair and replacement work, and the pages that win those searches name the problem, not the trade: a supply line that keeps bursting, a roof missing shingles, a panel that trips when the dryer runs.
A company covering the whole county needs a page for each place a customer names, Richland first and then Kennewick, Pasco and the smaller towns around them. Area pages let the plan reach a service area wider than one city without turning every page into a copy of the last one.
- residents (2025 estimate)
- 65,258
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.7%
- population change, 2020 to 2025
- housing units
- 26,791
- housing units
- of occupied homes owner-occupied
- 64.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.2%
- of homes built before 1980
- median home value
- $436,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Benton County
Where the trade counts change the SEO work
Benton County has 65 plumbing, heating and air-conditioning contractors. Most of them sell the same handful of repairs, so the company that wins the search is usually the one whose Google profile names the repair and whose page answers the question the customer typed, not the one with the biggest ad budget.
Search volume decides the order of the work. The trades with the most searches earn their pages first, and we write them in that order, measure what changes, and move to the next group when the first is paying for itself.
County Business Patterns
Trade and home service businesses in Benton County
Establishments by industry, 2023
- New home builders101
- Residential remodelers87
- Landscaping services77
- Plumbing, heating and air-conditioning contractors65
- Electrical contractors59
- Painting contractors50
- Excavation and site preparation contractors46
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
How the Richland SEO work runs, month by month
The first month clears what blocks the crawler. After that it comes down to pages, listings and links.
1
Start where the profile is thin
One category and no photos is a profile Google cannot say much about, so the categories, the service list and the photos get rebuilt first.
2
Write the page for the search
Each service page gets a title, an opening answer and the photos that match the search, so a homeowner knows in one screen that the page is about their job.
3
Give each city its own page
Richland first, then Kennewick and Pasco if your crews cross the river, with that city’s own projects and its own search phrases on each one.
4
Settle the listings, then earn the links
The listings have to agree with the profile before links are worth building, and the links go to the pages that need them most.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A garden center case
What website, SEO and Google Ads did for a garden center
Drake’s 7 Dees, a garden center, is the client on the card, and the figures come from three pieces of work: a website, SEO and Google Ads. Matt Johnson’s quote beside it is from his time running On-Target Landscape.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeWhere the SEO pages reach
Another city, another set of search figures
The Washington page is the index: every city we cover is on it, and each one has its own SEO page with the search figures for that market. Kennewick and Pasco sit across the rivers, and Yakima is on the list too.
Published price
SEO pricing for a Richland business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Richland owners ask before SEO
Still curious?
Call (503) 766-5964 or email [email protected].
What moves a Richland SEO price inside the range?
The number of services you want pages for, how many cities you cover and how far behind the profile and the site are today. One location selling four services sits near the bottom. A company chasing six services across Kennewick and Pasco, with a thin site and few reviews, needs more work each month.
How long before the phone rings more?
Technical fixes usually move within the first month. Local and long-tail rankings typically take 60 to 90 days after that, and revenue builds once they land. Calls and leads are in the report from the first month, so you have a number to watch while the rankings catch up.
Who owns the Google Business Profile and its reviews?
The profile belongs to you. Lithium works as a manager on it, and the reviews, photos and posts stay on your listing. If you leave, the manager access comes off and the listing does not move.
Can you promise a Map Pack spot?
Map Pack placement is Google’s decision, so nobody can promise a position in it. What we guarantee is the work: the right categories on the profile, a page behind every service, matched listings and a way to ask for reviews. Judge the retainer on the calls in the report.
Does the retainer include work for AI answers?
The AI search work is inside the retainer, not a separate product. That means schema, a plain answer near the top of each page and the same business facts everywhere, so a tool reading the page gets a clean version of it. No one can promise a citation in an AI answer, and the report stays on calls.
Free action plan
Get a Richland SEO plan for the searches you are missing
Send the site, the services you sell and the profile as it stands. The first fix and the next one come from a short video call, where a co-founder goes over the profile and the pages with you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ