PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing for Yakima service businesses
A Yakima marketing plan built around your calls.
Yakima service businesses get one plan and one report, and a co-founder runs the first call that sets it.
- A page for each trade you sell
- Published prices before you commit
- Tracking on the site, ads and phone
Google searches each month
What Yakima searches for, by service
40
searches a month
- Digital marketing20
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What a Yakima marketing plan has to cover
Lithium Marketing puts a website, local SEO, Google Ads and an AI receptionist under one Yakima plan, run by one team with one report. Yakima County holds 5,010 establishments across all industries, so the plan starts with the trade you want more of, not with a package.
The county’s 70 plumbing, heating and air-conditioning contractors sell calls that need an answer today, while Yakima County’s 102 residential remodelers and 89 new home builders sell projects that take weeks to quote. One plan can serve both, but the pages, ads and phone rules should not be the same.
The four services
The four services a Yakima plan draws on
Pick the one that fixes the biggest gap first, then add the next when the calls justify it.
SEO for the trades you sellA page for each service, a Google Business Profile that matches it and reviews that show the work.Learn more A website that earns the callYour job photos on the first screen, a call button within reach and a quote form that works on a phone.Learn more Google Ads for the weeks you need workAds aimed at one job type, with the calls they bring tracked to their keyword and spend moved toward the jobs that fill the calendar.Learn more An AI receptionist on every callAnswers at 11 p.m. and on a Sunday, books the job and transfers an emergency to your on-call tech.Learn more
Search in Yakima
Where Yakima marketing searches go
Searches naming Yakima for marketing services total about 20 a month, so an agency page alone will not fill a schedule. The customers are already looking for the work: about 1,000 searches a month for “plumber yakima”, and 390 for “pest control yakima”.
That is why the plan builds a page and a profile for each service you sell, then points ads at the ones with capacity this month. A landscaping company and a drain-cleaning company can sit on the same plan and still get different pages, different ads and different phone rules.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing yakima | 10 | not reported |
| marketing agency yakima | 10 | not reported |
| digital marketing agency yakima | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control yakima | 390 | $16.90 |
| plumber yakima | 1,000 | $13.67 |
| electrician yakima | 320 | $9.68 |
| roofing company yakima | 210 | $8.50 |
| hvac repair yakima | 10 | $7.20 |
| landscaping yakima | 260 | $5.28 |
| garage door repair yakima | 170 | $4.86 |
| water damage restoration yakima | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 37 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber yakima”, as Google showed it to a searcher located in Yakima. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Yakima market
Owners, renters and a county that runs on trades
53.8% of Yakima’s occupied homes are owner-occupied. The rest are rented, so a share of callers may be tenants, property managers or family members acting for an owner. The site and the phone script should let a caller say which one they are.
The Yakima metro area holds 259,185 people. A business that serves Wenatchee or the Tri-Cities needs separate pages for those places; a Yakima page should name Yakima and stop there.
- residents (2025 estimate)
- 97,458
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 37,467
- housing units
- of occupied homes owner-occupied
- 53.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 62.6%
- of homes built before 1980
- median home value
- $297,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Yakima County
The trades that fill Yakima County’s search results
Yakima County has 77 landscaping companies, the third-largest trade group on the chart. A landscape page that shows finished yards, a clear estimate step and the months when crews are booking gives a homeowner a reason to pick one name from that list.
Yakima County also lists 34 painting contractors and 32 roofing contractors. Each one competes with every page Google can show, so the page, the photos and the reviews still decide who gets the call.
County Business Patterns
Trade and home service businesses in Yakima County
Establishments by industry, 2023
- Residential remodelers102
- New home builders89
- Landscaping services77
- Plumbing, heating and air-conditioning contractors70
- Electrical contractors70
- Excavation and site preparation contractors39
- Painting contractors34
- Roofing contractors32
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Yakima plan gets built
One trade goes first, and the channels are added in the order that trade needs them.
1
Name the trade to grow first
You tell us the work you want more of and the weeks your crews can take it. That picks the page, the campaign and the phone rules we build first.
2
Put the tracking in before spend
Call and form tracking goes on your site, your profile and any ads, so the first report shows which calls came from search and which came from a referral.
3
Build the page that takes the call
The service page gets your photos, the work you take and a call button a phone visitor can hit; SEO and ads then send people to it.
4
Hand the phone line over
The receptionist answers every call, including the ones after hours, and custom automation sends the follow-up text and the review request once the job is done.
Proof from a working engagement
A plumbing company’s website, SEO and Google Ads
Sarkinen Plumbing, a Portland-area plumbing company, hired Lithium for its website, SEO and Google Ads; the card shows what that work produced, and the quote beside it is Matt Johnson’s, from his time running On-Target Landscape.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Yakima
Marketing pages for the cities around Yakima
Six nearby cities have their own marketing pages below, and two of them, The Dalles and Hood River, are in Oregon; the Washington directory covers the rest of the state.
Pricing
Published prices for a Yakima marketing plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Yakima marketing questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Yakima service business fix first?
Start with the gap that costs you calls now. A business whose phone rings unanswered needs the AI receptionist before more traffic. One with a slow site needs the rebuild first. One with a solid site and a quiet calendar needs SEO or Google Ads. On the first call a co-founder reads your tracking with you and puts those in order.
What changes the total when we add services?
Each service is priced on its own, so you pay for the ones you pick. The website, SEO, Google Ads and the AI receptionist have published prices; custom automation is scoped after a free call. We set the scope and the number together before anything starts.
How does Lithium work with a Yakima business?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, and Allison McKenney handles the account day to day.
What happens when the first six months end?
You can end it once the initial term is done, and a renewal keeps the same scope unless we agree to change it. The AI receptionist is the exception: it carries no contract at all.
How many trades can one plan cover?
As many as you sell. The plan builds a page and a profile category for each service you want more of, so a company that handles plumbing, heating and drain cleaning gets three paths, not one general page. Adding a trade later does not restart the tracking.
Free action plan
Get a free Yakima marketing plan for the work you want more of
Bring your website and the services you sell. On a short video call, a co-founder will set the first three steps and tell you what each one costs.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ