Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Bellingham, Washington
Google Ads for Bellingham service businesses, run by one team.
A click on “roofing company bellingham” averages $31.03, and Lithium runs Google Ads for Bellingham service businesses so the spend turns clicks into calls.
- Your name on the Google Ads account
- Every call traced to its keyword
- Spend moved to your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The budget question
What a Bellingham ad budget buys
The Google Ads account stays in your name from the first day, and Lithium Marketing runs the campaigns inside it. Garage door clicks in Bellingham average $12.56 and plumbing clicks run $25.10, so a campaign without tracking is an expensive guess.
The history, the conversion data and the billing stay in your name, so a change of agency does not mean starting over, and the management fee you agree to is the one on the invoice.
Click costs in Bellingham
What a Bellingham trade click costs
Pest control clicks average $18.14 in Bellingham and electrical clicks $10.88, while landscaping sits at $5.37. The spread means a landscaper can test Google Ads on a small budget, and a pest company should put the phone number first on the landing page.
When we checked “plumber bellingham”, the results page showed no paid ads at all, while the local pack sat first. The results change from search to search and week to week, so paid ads and a complete Google profile have to work as a pair. One without the other leaves calls on the table.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency bellingham | under 10 | not reported |
| ppc agency bellingham | under 10 | not reported |
| ppc management bellingham | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company bellingham | 210 | $31.03 |
| plumber bellingham | 880 | $25.10 |
| pest control bellingham | 390 | $18.14 |
| garage door repair bellingham | 110 | $12.56 |
| electrician bellingham | 320 | $10.88 |
| landscaping bellingham | 320 | $5.37 |
| hvac repair bellingham | 10 | not reported |
| water damage restoration bellingham | 260 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 19 to 888 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber bellingham”, as Google showed it to a searcher located in Bellingham. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bellingham market
A budget that follows the wet months
Bellingham's rain falls across a rainy period extending from October through April. If your exterior work follows the weather, the calls that come with it will not spread evenly across the year, so the ad budget should build before the busy weeks and pull back after.
If those wet months also bring your water damage and roof leak calls, a restoration company or roofer can keep budget in reserve for those weeks and be the one answering when a storm rolls through.
- residents (2025 estimate)
- 96,395
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.4%
- population change, 2020 to 2025
- housing units
- 43,792
- housing units
- of occupied homes owner-occupied
- 44.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 42.8%
- of homes built before 1980
- median home value
- $627,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Whatcom County
Which trades can afford these clicks
Whatcom County has 23 roofing contractors, and roofing clicks are the most expensive of the trades we track. At that price a roofer needs a landing page that earns the call and a tight list of search terms to block, or the budget goes to searches that never become jobs.
Landscaping is the other end: 111 companies in Whatcom County and clicks at the low end of the trades we track. A landscaper can afford to test more keywords and keep the ones that book work.
County Business Patterns
Trade and home service businesses in Whatcom County
Establishments by industry, 2023
- Residential remodelers193
- New home builders172
- Landscaping services111
- Electrical contractors72
- Plumbing, heating and air-conditioning contractors66
- Excavation and site preparation contractors65
- Painting contractors64
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the first month runs
Tracking goes in before the budget does, and the campaigns follow the work your crews can take.
1
Open the account in your name
The Google Ads account, billing and history belong to you, and Lithium gets the access it needs to run the work.
2
Wire the tracking first
Every call and form gets a source, down to the ad and search term that produced it.
3
Give each service its own campaign
Each service you want more of gets its own landing page and a set of search terms that match the work.
4
Tune daily, then weekly
Bids and search terms are watched daily for the first 30 days, then weekly, and the monthly report shows what each change did.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A garden center's ads beside its web and search work
The card shows the result of Lithium’s website, SEO and Google Ads work for Drake’s 7 Dees, a garden center, and Marc Rickabaugh of Rickabaugh Construction is quoted beside it.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Bellingham
Ads that can follow your crews
Your ads do not have to stop at the city line. Everett, Marysville, Kirkland, Redmond, Seattle and Bellevue can carry their own bids and budgets, and the PPC page for each city shows what clicks cost there. The Washington page lists every other city.
Published price
What PPC management costs a Bellingham business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Paid search questions from Bellingham owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Bellingham business spend on ads?
Enough to buy calls at a price your booked jobs can cover. Click costs differ by trade, and the landing page decides how many clicks become calls, so the first budget is a starting point, not a target. After the first month of tracking, we move money toward the searches that produce work and away from the ones that do not.
What happens in the first month of a campaign?
The account opens in your name, tracking goes in, and one campaign per job starts running. Bids and search terms get daily work through the first 30 days, then weekly, and the report shows calls, leads and cost per lead by campaign.
Who owns the Google Ads account?
You do, from the day it opens. The account, billing history and conversion data are in your name, so you keep them if our work together ends, and Lithium works inside the account with the access you grant.
Do you run ads on Meta or Microsoft too?
Microsoft Ads and Meta ads can earn a place, and Lithium manages both, including Facebook and Instagram. The test is where your buyers look and what a call costs there: if Google clicks in your trade stay cheap, adding a channel mainly adds work, and tracking shows whether the new one pays.
What does PPC management cost?
Management starts at $500 a month, plus ad spend. It scales with the ad spend we manage, the channels in play and any landing pages we build, and you approve the number before a campaign starts.
Free action plan
Get a free Bellingham ad plan
Two things make the plan work: your busiest weeks and what one booked job earns. Send those with your current campaigns, and a co-founder will price the clicks for your trade on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ