Google Ads for Marysville service businesses, measured in cost per lead.

Start with enough to buy a handful of calls a week at your trade's click price, not a number from a benchmark. A garage door click and a landscaping click carry different economics, so the budget follows your close rate and the size of the average job. The first number comes out of a conversation about both, and it moves once tracking has real data.

The first calls usually arrive in week one, once tracking is live. From there the work is subtraction: kill search terms that never convert, shift the money to the ones that do, and let cost per lead settle as the data builds.

You do. The account is opened in your business name, with your billing and your history, so the data stays with you if you ever move the work elsewhere. You can add or remove people from the account at any time.

The fee covers setup, tracking, the landing pages, bid changes and the monthly report. It does not include the ad spend itself, which goes to Google, Microsoft or Meta separately.

Sometimes, and only after Google proves the offer. If the search campaign produces calls at a workable cost, a second channel can reach the same customer on Facebook, Instagram or Microsoft Ads. The tracking stays the same, so the report still counts calls, leads and cost per lead.