Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Marketing in Bethlehem, Pennsylvania
Online marketing in Bethlehem, reported in calls and leads.
A Bethlehem service business gets one plan that connects its marketing to the calls and leads it produces, with prices published up front.
- Calls and leads in one report
- Your first fix named on the call
- One call record across all four
Google searches each month
What Bethlehem searches for, by service
20
searches a month
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
One plan for a Bethlehem service business
A customer who cannot find your business online cannot call it. Lithium Marketing fixes that for Bethlehem businesses with a website you own, local search work, Google Ads and an AI receptionist that answers the calls those three produce. Bethlehem's population grew 5.1% from 2020 to 2025, and the people who arrived in that time have no reason to know your name yet.
One plan keeps that introduction consistent. The site explains the work, SEO puts the right page in front of the query, the ads buy the clicks that need to convert now, and the receptionist answers the call that follows. Start with the piece that is losing you jobs today, then add the rest when the numbers support it.
The four services
Where each Bethlehem service fits
Each card below opens that service's Bethlehem page. Read the one that matches the jobs you lose most often.
SEO for the searches that name a tradeService pages for the work you sell and a Google Business Profile that matches, so Bethlehem trade searches reach your business.Learn more A site built to earn the callA site you own, where finished-job photos sit next to a call button sized for a thumb.Learn more Google Ads with the numbers attachedAds on the searches worth buying, with a call tracked on every campaign and a monthly cost per lead report.Learn more A phone line that answers at any hourIt takes the call at any hour, puts the job on your calendar and transfers a caller who needs a person, with custom automation scoped separately.Learn more
Search in Bethlehem
What Bethlehem searches are worth to you
The searches that name Bethlehem mostly name a trade: 480 a month for "plumber bethlehem", 260 for "electrician bethlehem" and 170 for "pest control bethlehem". None of them is shopping for a marketing plan. Each one is looking for the trade, which is why the plan starts with a page for the service and a listing that matches it.
Click prices differ by trade. An average click on "electrician bethlehem" runs $10.34 and a click on "pest control bethlehem" runs $47.21, so a pest company needs a tight keyword list and a landing page built for one service, while an electrician can test Google Ads sooner. That gap sets the order: SEO first where a click is expensive and the page has to earn the call, ads first where the clicks are cheap enough to test.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency bethlehem | under 10 | not reported |
| digital marketing bethlehem | under 10 | not reported |
| marketing agency bethlehem | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair bethlehem | 20 | $73.00 |
| pest control bethlehem | 170 | $47.21 |
| plumber bethlehem | 480 | $20.95 |
| electrician bethlehem | 260 | $10.34 |
| landscaping bethlehem | 20 | not reported |
| roofing company bethlehem | 10 | not reported |
| water damage restoration bethlehem | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 69 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber bethlehem”, as Google showed it to a searcher located in Bethlehem. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bethlehem market
Older homes, a growing city, two counties
Bethlehem has 32,348 housing units, and 79.5% of its homes were built before 1980. Housing stock that age needs repair, replacement and remodel work, so the site and the ads should show the work you do on older houses.
The city crosses county lines, and the customer base is wider than the city. Bethlehem borders Allentown to its west. The Allentown-Bethlehem-Easton metro area holds 887,615 people, so the service area on the site should match how far your crews go. Under half of Bethlehem's occupied homes are owner-occupied, so the plan also has to speak to landlords and property managers.
- residents (2025 estimate)
- 79,644
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.1%
- population change, 2020 to 2025
- housing units
- 32,348
- housing units
- of occupied homes owner-occupied
- 49.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 79.5%
- of homes built before 1980
- median home value
- $260,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Northampton County
Where the county's trade businesses cluster
Northampton County has 6,529 establishments in all, and its trade base is led by 140 landscaping companies, 114 plumbing, heating and air-conditioning contractors and 112 residential remodelers. For a trade that size, the page that earns the click shows finished work and answers the price question a customer asks before calling.
The county has 12 roofing contractors and 23 painting contractors, and the jobs differ: a roof replacement, a repaint, a repair. Give each job its own page so a customer lands on the one that matches the work you want.
County Business Patterns
Trade and home service businesses in Northampton County
Establishments by industry, 2023
- Landscaping services140
- Plumbing, heating and air-conditioning contractors114
- Residential remodelers112
- Electrical contractors50
- Excavation and site preparation contractors47
- New home builders35
- Painting contractors23
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit together in Bethlehem
The plan starts where the calls are leaking and adds the rest when the reporting earns it.
1
Audit the whole setup
Website, profile, ad account and phone get checked as one system, so the first fix comes from what the calls show.
2
Put tracking in before any spend
Every call and form gets a source, so the next decision runs on calls, leads and cost per lead.
3
Fix the piece that loses the most calls
That may be the site, the profile, the ad account or the phone line. The plan names one first fix and a date for it.
4
Add services as the calls grow
SEO, ads and the receptionist get added when the reporting shows enough calls to support them.
Proof
A Portland glass company that used three services together
Lithium rebuilt the website for Town & Country Glass, a commercial glass company in Portland, and ran its SEO and Google Ads; the card's numbers come from that work as a whole. From his time running On-Target Landscape, Matt Johnson describes what working with Lithium did for his online presence.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Bethlehem
Marketing for the cities next to Bethlehem
Allentown, Easton and the rest of the Lehigh Valley get the same four-service plan below, and the Pennsylvania page lists every city Lithium covers.
Pricing
Published prices for a Bethlehem business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Bethlehem owners ask about one plan
Still curious?
Call (503) 766-5964 or email [email protected].
What is the first thing you would fix for us?
Whichever piece is losing you the most work. If calls ring out, the receptionist comes first. If the site is slow or hides the phone number, the site comes first. If both are fine and the phone is quiet, the search work or the ads come first. A co-founder reviews the site, the profile and the tracking with you, then names that first fix.
Can I hire Lithium for one service only?
One service at a time is normal. Start with the gap that costs you calls, then add the next when the reporting earns it. Because all four report into one call record, a second service is measured on the same calls as the first.
How does Lithium work with a business in Bethlehem?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. Your strategy calls are with a co-founder, and Allison McKenney, the account manager, handles day-to-day questions. Every kickoff, design review and strategy call happens on screen.
What does the total cost depend on?
Your total is whatever mix you pick, since the website, SEO, ads and receptionist are each priced on their own, and custom automation is quoted after a free discovery call. Inside the SEO range, scope follows how many services and cities the site has to cover. The Google Ads fee follows ad spend and the channels in play, and a website's price follows how many pages it needs.
Do you work with my trade and my size?
Both fit. A one-truck operator and a company with several crews get the same plan built from the jobs they want and the calls they get. The core of the client list is home service trades: plumbing, HVAC, roofing, electrical, remodeling, landscaping and painting. Manufacturers, insurance agencies and real estate firms hire Lithium too.
Free action plan
Ask for a free plan built around your Bethlehem calls
Bring your website, your ad account and any call history you can pull. A co-founder will show you which of the four services is costing the most calls, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ