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Marketing for Easton service businesses

One marketing agency for Easton service businesses, built around the phone call.

Easton service businesses get one team for the site, the search, the ads and the phone, and a co-founder runs the first call.

  • Four services, one team
  • Calls and leads in a single report
  • One page for every district

Google searches each month

What Easton searches for, by service

20

searches a month

  • SEO
    10
  • Web design
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where to start in Easton

What an Easton marketing plan has to cover

Lithium Marketing runs the website, local SEO, Google Ads and AI phone answering for Easton service businesses. The city grew 8.2% between 2020 and 2025, so a household new to Easton is picking local companies for the first time, and the first page it finds does a lot to shape that choice. One team handles all four, so a call from a Google search, an ad or a tap on the phone number lands in the same monthly report.

Easton is small and old in the way that shapes marketing: 30,402 residents in 4.3 square miles, with 85.2% of the housing up before 1980. That means repair and replacement work and pages written for the customer who is deciding between several companies with similar names.

Who lives here

Who owns the house, and who is calling

44.5% of Easton's occupied homes are owner-occupied, which leaves a large share of the city's housing rented. If you take work in rentals, the site should say who you need to hear from before the work starts, and the intake on the phone should ask for that person's name.

The metro is bigger than the city. 887,615 people live in the Allentown-Bethlehem-Easton metro area, and that area crosses into New Jersey, so a service area drawn only around the city limits leaves work unclaimed. Say where you go and where you do not, in the same words on the website, the Google profile and the ads.

residents (2025 estimate)
30,402
residents (2025 estimate)
population change, 2020 to 2025
+8.2%
population change, 2020 to 2025
housing units
11,364
housing units
of occupied homes owner-occupied
44.5%
of occupied homes owner-occupied
of homes built before 1980
85.2%
of homes built before 1980
median home value
$196,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

The county's trades

A county of trades, and what each one needs

Northampton County holds 6,529 establishments, and the trades inside that number compete for the same Easton searches. 140 of them are landscaping services, 114 are plumbing, heating and air-conditioning contractors, and 112 are residential remodelers. In a field that size, a page that says the company does everything reads like every other page, so the plan starts with the jobs you want more of.

A roofing contractor or a painter sells a smaller number of jobs, and the customer still has to be able to tell from the search result what the company does and where. An address, a service list and a photo from a recent job do more for that than an adjective.

County Business Patterns

Trade and home service businesses in Northampton County

Establishments by industry, 2023

  • Landscaping services
    140
  • Plumbing, heating and air-conditioning contractors
    114
  • Residential remodelers
    112
  • Electrical contractors
    50
  • Excavation and site preparation contractors
    47
  • New home builders
    35
  • Painting contractors
    23
  • Roofing contractors
    12

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

How the four services come together here

One service usually explains the others, which is why the order of work matters more than the size of the budget.

1

Count what comes in now

Call tracking goes on the website, the Google profile and any running ads, so the first month shows where Easton jobs come from.

2

Repair what the visitor lands on

If the site is slow on a phone or the estimate form is broken, that gets fixed before more traffic is pointed at it.

3

Add pages, then ads

Service pages and district pages first, then Google Ads on the jobs you need in the calendar sooner.

4

Put a real answer on the phone

The AI receptionist takes the calls the other three produce, and custom automation covers the follow-up when a job needs it.

What the work looks like

A restoration website and an SEO program, from one client

The card is Robinson Restoration, which Lithium took through a new website and an SEO program. The traffic and rankings on the card came from those two pieces, with no ad budget in the story. The quote beside it comes from Marc Rickabaugh of Rickabaugh Construction.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Around Easton

Where the work comes from beyond the city line

The greater Easton area takes in Forks, Palmer and Williams townships and the boroughs of Glendon, West Easton and Wilson, so the places a customer names reach past the city line. The pills below open the same page for each nearby city, including Edison across the New Jersey line, and the state page holds the rest of Pennsylvania.

Pricing

What the four services cost an Easton business

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Easton marketing questions, before the first call

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where does an Easton owner start when three vendors are already involved?

Find the step where a customer drops out. If calls land on a phone nobody picks up, the phone comes first. If the site loads slowly on a mobile connection or the estimate form does not send, the site comes first. If both are sound and the phone is quiet, the search work or the ads come next. A co-founder works that order out with you on the first call.

Do all four services have to be bought together?

Each service stands on its own. Plenty of owners start with one thing, a new site or an ads account, and add the next piece once the tracking proves it paid. Because one team holds the tracking, a service added in month six is measured the same way as the work already running.

How does the work happen when Lithium is in Portland?

By video call, mostly. Most of this job is reviewing pages, ads and call records together, which works better on a shared screen than across a table. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.

What changes the monthly cost of the marketing plan?

Two things move it: the mix of services, and how many pages sit behind them. A business with a five-page site and one service pays less than one with a page for every district and every job type, and the ad work grows with the spend it manages. Anything outside the published prices gets a written proposal before it starts.

Will the plan get my business into the local listings?

A place there is Google's call, not ours, so nobody here will promise you one. What we control is the material Google reads: a finished Google profile, service and district pages, the same name and phone on every listing, and a simple way to ask finished customers for a review. The monthly report shows what moved and which calls came with it.

Free action plan

Get a free marketing plan for your Easton business

Send the site, the services you want more of and the districts you cover. You will leave a short video call with a co-founder knowing which of the four services comes first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan