RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Marketing for Easton service businesses
Easton service businesses get one team for the site, the search, the ads and the phone, and a co-founder runs the first call.
Google searches each month
What Easton searches for, by service
20
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
Where to start in Easton
Lithium Marketing runs the website, local SEO, Google Ads and AI phone answering for Easton service businesses. The city grew 8.2% between 2020 and 2025, so a household new to Easton is picking local companies for the first time, and the first page it finds does a lot to shape that choice. One team handles all four, so a call from a Google search, an ad or a tap on the phone number lands in the same monthly report.
Easton is small and old in the way that shapes marketing: 30,402 residents in 4.3 square miles, with 85.2% of the housing up before 1980. That means repair and replacement work and pages written for the customer who is deciding between several companies with similar names.
The four services
Start with the gap that costs you the most calls, then add the next service when the numbers support it.
Easton searches
The searches that matter in Easton are not for a marketing agency. They are for the job, and the trade searches in the table below are the demand the four services are trying to capture. The click prices beside them are what that same demand costs to buy in Google Ads, which is why the plan runs the page, the ad and the phone answer as one job, not three.
Easton is divided into four districts: Downtown, College Hill, South Side and West Ward. The district name is often how a customer says where the job is, and a search that names College Hill or the South Side should not land on a page about downtown.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency easton pa | under 10 | not reported |
| digital marketing easton pa | under 10 | not reported |
| marketing agency easton pa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control easton pa | 140 | $37.14 |
| garage door repair easton pa | 50 | $27.49 |
| plumber easton pa | 480 | $22.70 |
| electrician easton pa | 140 | $12.23 |
| landscaping easton pa | 90 | $7.55 |
| roofing company easton pa | 50 | $7.15 |
| hvac repair easton pa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber easton pa”, as Google showed it to a searcher located in Easton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who lives here
44.5% of Easton's occupied homes are owner-occupied, which leaves a large share of the city's housing rented. If you take work in rentals, the site should say who you need to hear from before the work starts, and the intake on the phone should ask for that person's name.
The metro is bigger than the city. 887,615 people live in the Allentown-Bethlehem-Easton metro area, and that area crosses into New Jersey, so a service area drawn only around the city limits leaves work unclaimed. Say where you go and where you do not, in the same words on the website, the Google profile and the ads.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county's trades
Northampton County holds 6,529 establishments, and the trades inside that number compete for the same Easton searches. 140 of them are landscaping services, 114 are plumbing, heating and air-conditioning contractors, and 112 are residential remodelers. In a field that size, a page that says the company does everything reads like every other page, so the plan starts with the jobs you want more of.
A roofing contractor or a painter sells a smaller number of jobs, and the customer still has to be able to tell from the search result what the company does and where. An address, a service list and a photo from a recent job do more for that than an adjective.
County Business Patterns
Trade and home service businesses in Northampton County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
One service usually explains the others, which is why the order of work matters more than the size of the budget.
Call tracking goes on the website, the Google profile and any running ads, so the first month shows where Easton jobs come from.
If the site is slow on a phone or the estimate form is broken, that gets fixed before more traffic is pointed at it.
Service pages and district pages first, then Google Ads on the jobs you need in the calendar sooner.
The AI receptionist takes the calls the other three produce, and custom automation covers the follow-up when a job needs it.
What the work looks like
The card is Robinson Restoration, which Lithium took through a new website and an SEO program. The traffic and rankings on the card came from those two pieces, with no ad budget in the story. The quote beside it comes from Marc Rickabaugh of Rickabaugh Construction.
Restoration26Xorganic traffic
79 to 2,200+ visits a month, SEO only
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Easton
The greater Easton area takes in Forks, Palmer and Williams townships and the boroughs of Glendon, West Easton and Wilson, so the places a customer names reach past the city line. The pills below open the same page for each nearby city, including Edison across the New Jersey line, and the state page holds the rest of Pennsylvania.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Find the step where a customer drops out. If calls land on a phone nobody picks up, the phone comes first. If the site loads slowly on a mobile connection or the estimate form does not send, the site comes first. If both are sound and the phone is quiet, the search work or the ads come next. A co-founder works that order out with you on the first call.
Each service stands on its own. Plenty of owners start with one thing, a new site or an ads account, and add the next piece once the tracking proves it paid. Because one team holds the tracking, a service added in month six is measured the same way as the work already running.
By video call, mostly. Most of this job is reviewing pages, ads and call records together, which works better on a shared screen than across a table. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
Two things move it: the mix of services, and how many pages sit behind them. A business with a five-page site and one service pays less than one with a page for every district and every job type, and the ad work grows with the spend it manages. Anything outside the published prices gets a written proposal before it starts.
A place there is Google's call, not ours, so nobody here will promise you one. What we control is the material Google reads: a finished Google profile, service and district pages, the same name and phone on every listing, and a simple way to ask finished customers for a review. The monthly report shows what moved and which calls came with it.
Free action plan
Send the site, the services you want more of and the districts you cover. You will leave a short video call with a co-founder knowing which of the four services comes first.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ