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Four services for Wilkes-Barre trades

Wilkes-Barre marketing for trades that want one report, not four.

Wilkes-Barre service businesses get a website, SEO, Google Ads and an AI receptionist from one team, at published prices and one report on calls and leads.

  • A website you own and can edit
  • Calls and leads in one report
  • The phone answered after hours
Drake’s 7 Dees garden center and landscaping website homepage
380%more organic traffic for Drake’s 7 Dees (in one year)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start here

How four services fit a Wilkes-Barre business

A Wilkes-Barre service business that wants more calls has four places to spend: the website, search, Google Ads and the phone line. Lithium Marketing runs all four for plumbers, roofers, landscapers and remodelers, so the work runs together and lands in one report. Luzerne County counts 7,212 business establishments, and the ones a customer can find and reach first are the ones that get the call.

The market is bigger than the city line. Wilkes-Barre holds 44,523 residents, while the Scranton/Wilkes-Barre metro area counts 574,418 people. Scranton is its own city in Lackawanna County, and a crew that serves both competes for the same search, so the site, the profile and the ad geography should name the places you cover.

The Wilkes-Barre market

A settled city with old housing

Wilkes-Barre grew 0.4% between 2020 and 2025, so the customer base is not expanding fast. The city has 19,781 housing units and 51.2% of occupied homes are owner-occupied, which leaves a large share of renters. Landlord and property-manager work deserves its own page and its own questions, because a tenant cannot approve a repair.

The city covers 6.848 square miles of land and is bordered by the Susquehanna River to the west, so the customers across the water live outside the city line. A service-area page that names the places you cover tells them where you work, and gives Google a place to match the search.

residents (2025 estimate)
44,523
residents (2025 estimate)
population change, 2020 to 2025
+0.4%
population change, 2020 to 2025
housing units
19,781
housing units
of occupied homes owner-occupied
51.2%
of occupied homes owner-occupied
of homes built before 1980
85.8%
of homes built before 1980
median home value
$117,200
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades across Luzerne County

The county's trade counts and the plan they point to

Luzerne County has 123 landscaping services, 94 plumbing, heating and air-conditioning contractors and 94 residential remodelers, the three largest groups in the county chart. A landscaper works in a crowded field, so finished-work photos and reviews carry as much weight as the headline on the home page.

The smaller trades have fewer pages to write and a clearer story. Luzerne County lists 63 electrical contractors and 20 roofing contractors, and each of those businesses sells a job a customer can name, which makes a page per job the simplest place to start.

County Business Patterns

Trade and home service businesses in Luzerne County

Establishments by industry, 2023

  • Landscaping services
    123
  • Plumbing, heating and air-conditioning contractors
    94
  • Residential remodelers
    94
  • Electrical contractors
    63
  • Excavation and site preparation contractors
    48
  • New home builders
    33
  • Roofing contractors
    20
  • Painting contractors
    19

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

What gets fixed first for a Wilkes-Barre business

Tracking comes first, then the pages and the profile, then the ads and the phone line, so each step can be judged by the one before it.

1

See where the calls come from

Call tracking goes on the website, the Google profile and any running ads, so the opening month is a baseline for everything after it.

2

Fix the page they land on

A slow template or a phone screen that hides the number gets fixed before more traffic is sent to it.

3

Give each trade its own page

SEO builds the trade pages and matches the Google profile to them, while ads cover the jobs you need sooner.

4

Put the receptionist on the line

The AI receptionist answers every call under your rules, and custom automation handles the follow-up that comes after.

Proof

A septic company's website, SEO and Google Ads

Byers Septic Service is the case on the card. Lithium built the website and ran the SEO and Google Ads behind it. Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, gives the recommendation beside it.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Around Wilkes-Barre

The valley, the nearby cities and the state page

Scranton sits in neighboring Lackawanna County, and the two cities share a metro name. The nearby cities below each have their own page, including Binghamton in New York, and the Pennsylvania page holds every city in the state.

Pricing

The published prices behind a Wilkes-Barre plan

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Wilkes-Barre owners ask before picking a service

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

If we start with one service, which should it be?

Look at the last ten calls you lost and why. A phone that rings out points to the receptionist, a site that fails on a phone points to web design, and a site nobody finds points to search or ads. A co-founder reads your tracking, site and profile on the first call and names the first fix.

What contract do the four services run on?

Most services start with six months, then run month to month on 30 days' notice. The website is a one-time project, and the AI receptionist has no contract at all: cancel it anytime. A co-founder goes over the terms before work starts.

How does Lithium work with a business in Wilkes-Barre?

By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, and an account manager handles the day-to-day questions.

How do the prices stack when we add a second service?

Nothing is bundled, so the total is whatever you choose. The SEO retainer depends on the size of the job, the ads fee depends on spend and channels, and a bigger website gets its own proposal. Custom automation is quoted after a call.

How will we know the plan is working?

The report shows calls, leads and cost per lead for each service, plus where the pages moved in the results. No one can promise a ranking, so the calls and leads are the score to watch.

Free action plan

Get a free four-service plan for a Wilkes-Barre business

Tell us what you sell and where you work, and include a link to your current site. A co-founder will say which of the four services should come first on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan