SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Four services for Wilkes-Barre trades
Wilkes-Barre service businesses get a website, SEO, Google Ads and an AI receptionist from one team, at published prices and one report on calls and leads.

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A Wilkes-Barre service business that wants more calls has four places to spend: the website, search, Google Ads and the phone line. Lithium Marketing runs all four for plumbers, roofers, landscapers and remodelers, so the work runs together and lands in one report. Luzerne County counts 7,212 business establishments, and the ones a customer can find and reach first are the ones that get the call.
The market is bigger than the city line. Wilkes-Barre holds 44,523 residents, while the Scranton/Wilkes-Barre metro area counts 574,418 people. Scranton is its own city in Lackawanna County, and a crew that serves both competes for the same search, so the site, the profile and the ad geography should name the places you cover.
The four services
Pick the service that is losing you the most work today. The other cards are there when the first one has earned its place, and each one leads to the Wilkes-Barre page for that service.
Search in Wilkes-Barre
'Garage door repair wilkes barre' draws 110 searches a month. That is one job, not a whole category, and every trade search that names Wilkes-Barre works the same way: the customer is naming the work, so the page should answer that work and nothing else.
Directories are the other competition. HomeAdvisor, MapQuest and Yelp all appeared inside the first ten for 'plumber wilkes barre', which means a customer can read a third-party page before a contractor's own site. The profile and the service pages have to agree closely enough that the listing sends the customer to the right place.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency wilkes barre | under 10 | not reported |
| digital marketing wilkes barre | under 10 | not reported |
| marketing agency wilkes barre | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair wilkes barre | 110 | $12.14 |
| pest control wilkes barre | 140 | $9.93 |
| electrician wilkes barre | 90 | $7.14 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber wilkes barre”, as Google showed it to a searcher located in Wilkes-Barre. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wilkes-Barre market
Wilkes-Barre grew 0.4% between 2020 and 2025, so the customer base is not expanding fast. The city has 19,781 housing units and 51.2% of occupied homes are owner-occupied, which leaves a large share of renters. Landlord and property-manager work deserves its own page and its own questions, because a tenant cannot approve a repair.
The city covers 6.848 square miles of land and is bordered by the Susquehanna River to the west, so the customers across the water live outside the city line. A service-area page that names the places you cover tells them where you work, and gives Google a place to match the search.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades across Luzerne County
Luzerne County has 123 landscaping services, 94 plumbing, heating and air-conditioning contractors and 94 residential remodelers, the three largest groups in the county chart. A landscaper works in a crowded field, so finished-work photos and reviews carry as much weight as the headline on the home page.
The smaller trades have fewer pages to write and a clearer story. Luzerne County lists 63 electrical contractors and 20 roofing contractors, and each of those businesses sells a job a customer can name, which makes a page per job the simplest place to start.
County Business Patterns
Trade and home service businesses in Luzerne County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Tracking comes first, then the pages and the profile, then the ads and the phone line, so each step can be judged by the one before it.
Call tracking goes on the website, the Google profile and any running ads, so the opening month is a baseline for everything after it.
A slow template or a phone screen that hides the number gets fixed before more traffic is sent to it.
SEO builds the trade pages and matches the Google profile to them, while ads cover the jobs you need sooner.
The AI receptionist answers every call under your rules, and custom automation handles the follow-up that comes after.
Proof
Byers Septic Service is the case on the card. Lithium built the website and ran the SEO and Google Ads behind it. Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, gives the recommendation beside it.
Septic9Xorganic traffic
91 to 799 visits a month
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Wilkes-Barre
Scranton sits in neighboring Lackawanna County, and the two cities share a metro name. The nearby cities below each have their own page, including Binghamton in New York, and the Pennsylvania page holds every city in the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Look at the last ten calls you lost and why. A phone that rings out points to the receptionist, a site that fails on a phone points to web design, and a site nobody finds points to search or ads. A co-founder reads your tracking, site and profile on the first call and names the first fix.
Most services start with six months, then run month to month on 30 days' notice. The website is a one-time project, and the AI receptionist has no contract at all: cancel it anytime. A co-founder goes over the terms before work starts.
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, and an account manager handles the day-to-day questions.
Nothing is bundled, so the total is whatever you choose. The SEO retainer depends on the size of the job, the ads fee depends on spend and channels, and a bigger website gets its own proposal. Custom automation is quoted after a call.
The report shows calls, leads and cost per lead for each service, plus where the pages moved in the results. No one can promise a ranking, so the calls and leads are the score to watch.
Free action plan
Tell us what you sell and where you work, and include a link to your current site. A co-founder will say which of the four services should come first on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ