Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Boca Raton, Florida
PPC for Boca Raton service businesses that buys the searches worth a call.
Boca Raton service businesses get Google Ads built around their trade’s click cost, in an account they own, with cost per lead in the monthly report.
- A landing page built for each job
- Negative keywords that protect spend
- Calls and cost per lead in one report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, answered
How to split a Boca Raton ad budget
Boca Raton clicks are not cheap: an average click on “plumber boca raton” costs $41.09. Lithium Marketing runs Google Ads for service businesses here with that number in view. Call tracking and conversion tags go in before the budget moves, so each campaign can be judged on the calls and leads it produces and the cost per lead.
A roofer and a plumber should not carry the same budget. “Roofing company boca raton” averages $10.19 a click, so a roofer can test a wider list of searches for the same money than a plumber can. Neither trade should run on a flat monthly guess.
Click costs in Boca Raton
What a Boca Raton click buys by trade
In Boca Raton, garage door repair and pest control sit close in price: $33.39 a click against $32.69. At that level the page behind the ad has to carry the click, so a garage door visitor gets the repair visit and a clear service area, while a pest control caller gets the treatment list and the next available slot.
The Map Pack held the top of the “plumber boca raton” page, and no paid listing appeared above it when we checked. A campaign belongs beside a complete Google Business Profile, because the first thing a plumber’s customer sees is not an ad.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency boca raton | 10 | not reported |
| ppc management boca raton | 10 | not reported |
| google ads agency boca raton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair boca raton | 30 | $112.72 |
| water damage restoration boca raton | 140 | $58.90 |
| plumber boca raton | 1,000 | $41.09 |
| garage door repair boca raton | 590 | $33.39 |
| pest control boca raton | 590 | $32.69 |
| electrician boca raton | 210 | $23.65 |
| landscaping boca raton | 320 | $10.66 |
| roofing company boca raton | 320 | $10.19 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 89 to 1,800 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber boca raton”, as Google showed it to a searcher located in Boca Raton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Boca Raton market
The map and the calendar behind a Boca Raton budget
Boca Raton sits inside Palm Beach County, which holds 1,575,726 people. If your crews drive beyond the city line, the account can target the places you work city by city, with bids set for each one, so the budget goes where the work is.
In Boca Raton, daily thundershowers occur in the hot season from June through September. If your busiest calls arrive in those months, the budget should be heavier then and lighter in the cooler weeks; your own call history decides the split.
- residents (2025 estimate)
- 101,582
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 49,128
- housing units
- of occupied homes owner-occupied
- 65.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.6%
- of homes built before 1980
- median home value
- $722,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Palm Beach County
The county’s trade mix and your bid
Palm Beach County has 711 plumbing, heating and air-conditioning contractors and 146 roofing contractors. The larger field needs sharper ad copy and a tighter list of negative keywords to keep the budget on the jobs it can win.
Garage door repair stands out in Boca Raton at 590 searches a month, so the ad should promise the repair visit, not a product catalogue.
County Business Patterns
Trade and home service businesses in Palm Beach County
Establishments by industry, 2023
- Landscaping services1,042
- Residential remodelers888
- Plumbing, heating and air-conditioning contractors711
- Electrical contractors568
- New home builders440
- Painting contractors371
- Pest control companies221
- Roofing contractors146
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
From the account you have to a live campaign
Tracking and a landing page come before the first dollar of ad spend, and the account stays in your name.
1
Read the account you have
The existing campaigns get a full read: which ones bring calls, which ones only bring clicks, and which search terms spend money with nothing to show for it.
2
Count the calls and forms
Call tracking, GA4 events and conversion tags record calls and forms in the account, so the report shows calls, leads and cost per lead.
3
Give each job its own page
A burst pipe call or a roof replacement gets its own campaign and landing page, so the ad and the page say the same thing.
4
Adjust daily, then weekly
The first 30 days get daily bid and search-term work. After that the account moves to a weekly review against the calendar you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Portland glass company’s ad account
The Google Ads account Lithium runs for Town & Country Glass sits in the client’s name, and advertising is one of three pieces of work behind the card, alongside a new website and SEO from the same team. Chris Martin of Mt. Hood Pro Painting adds a recommendation from his own business.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Boca Raton
Ads for the cities next door
The six city links below open the same PPC page for each place, so you can compare click costs before extending a campaign. The South Florida metro page covers the region when a campaign runs wider than one city.
Published price
Google Ads fees for a Boca Raton business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Boca Raton Google Ads questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for our trade?
Start from what a booked job is worth, then work backward to a click budget your margins can carry. An expensive trade needs fewer clicks and a sharper page; a cheap one can test more searches. Lithium’s fee starts at $500 a month in management, plus ad spend.
Who owns the Google Ads account?
You do. The account is in your name from the start, with your billing details on it, and Lithium works inside it. If you leave, the campaigns, history and conversion data stay with you.
Are Facebook and Microsoft worth testing?
Facebook, Instagram and Microsoft are channels we can run, not a package we sell by default. If your customers spend time on social or Google clicks get pricey in your trade, we test one channel and keep it only while the tracked cost per lead holds.
What stops the budget from going to the wrong searches?
A negative keyword list built from the terms that never book, plus location limits set to the cities your crews cover. We review search terms against staff-confirmed jobs, and a cheap click that never becomes work gets cut.
How is cost per booked job reported?
It starts with your booking marks. Once you flag which leads turned into work, we compare same-period ad spend with staff-confirmed bookings to get a booked-job ad cost, and keep the management fee separate so the comparison is clear.
Free action plan
Build a Boca Raton ad budget from real click costs
Send your current account or your website, the trades you want to advertise and the months that keep your crews busiest. On a short video call, a co-founder maps the campaigns and the starting budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ