Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Pompano Beach, Florida
PPC for Pompano Beach service businesses, from the first click to the phone call.
Pompano Beach service businesses get Google Ads whose clicks are tracked to the keyword, with the management fee from $500 a month plus ad spend.
- Calls counted in one monthly report
- One page per job you want booked
- Budget follows your call history
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
Which Pompano Beach clicks are worth buying
Google Ads for a Pompano Beach service business only works when the cheap clicks and the expensive ones are treated differently, and Lithium Marketing runs the account that way. Roofing shows the problem: an average click on “roofing company pompano beach” runs $85.71, so one wasted click is an expensive mistake.
Plumbing costs $37.85 a click and draws 720 searches a month in Pompano Beach, while landscaping runs $18.62 on 390. That spread is why each job type gets its own campaign, landing page and budget.
Click costs in Pompano Beach
What the trade table says about your budget
The trade table holds the numbers that decide a Pompano Beach budget: pest control clicks average $26.41 and electrician clicks run $27.61. Each of those clicks can become a call, so the account pays for the searches that book work and stops paying for the rest.
When we checked, the page for “plumber pompano beach” showed no paid ads, and the map sat above the ordinary results. The account checks that page each week and shifts budget toward the terms where a paid spot is worth buying.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency pompano beach | under 10 | not reported |
| ppc agency pompano beach | under 10 | not reported |
| ppc management pompano beach | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company pompano beach | 110 | $85.71 |
| plumber pompano beach | 720 | $37.85 |
| electrician pompano beach | 140 | $27.61 |
| pest control pompano beach | 320 | $26.41 |
| garage door repair pompano beach | 210 | $24.38 |
| landscaping pompano beach | 390 | $18.62 |
| water damage restoration pompano beach | 90 | $1.21 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 32 to 2,600 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber pompano beach”, as Google showed it to a searcher located in Pompano Beach. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and call patterns
When the phone rings in Pompano Beach
Pompano Beach has a tropical monsoon climate with hot, humid summers and warm winters. If your own call records show a spike in one stretch of the year, the campaign can lean into it and pull back when the phone goes quiet.
Pompano Beach's population rose 4.6% from 2020 to 2025, so the audience keeps changing and the ads have to introduce the business to people who have not seen it before. A bigger audience does not change what a booked job is worth, so the budget should follow the value of the work, not the number of impressions.
- residents (2025 estimate)
- 117,211
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.6%
- population change, 2020 to 2025
- housing units
- 61,070
- housing units
- of occupied homes owner-occupied
- 55.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.9%
- of homes built before 1980
- median home value
- $349,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Where the bids differ
Two trades, two different bidding strategies
Broward County has 199 roofing contractors, and the roofing click is the most expensive in the table. At that price the campaign has to be narrow: one landing page per job, a tight list of negative keywords and a budget that stops when the month's capacity is full.
Landscaping is a crowded field, with 636 companies in Broward County, and its click price is one of the lowest in the table. The cheaper click buys more tries, so a landscaper can test several neighborhoods before committing the budget to one.
County Business Patterns
Trade and home service businesses in Broward County
Establishments by industry, 2023
- Residential remodelers883
- Plumbing, heating and air-conditioning contractors881
- Electrical contractors685
- Landscaping services636
- Painting contractors345
- New home builders286
- Pest control companies228
- Roofing contractors199
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
What happens in the first month
The tracking goes in first, and the budget follows the jobs your crews can take.
1
Read the account you have
The current campaigns get read line by line: the search terms that produced calls stay, and the ones that spent without one get named.
2
Tie every call to a search
GA4, call tracking and conversion tags are wired so every call and form carries the keyword and ad that produced it.
3
Split the budget by job
Each kind of job gets its own campaign and landing page, so a drain cleaning call and a roof repair call never share one budget.
4
Change bids on a schedule
For the first 30 days the bids and search terms get looked at every day; after that the check moves to a weekly slot.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Drake's 7 Dees: what the website, SEO and ads produced
The garden center on the card is Drake’s 7 Dees. Its numbers come from three pieces of work: a website build, SEO and a Google Ads account. The quote next to it comes from Daniel Busby at Willard Power Vac, an air duct, dryer vent and chimney cleaning company.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacBudgets across the metro
Ads across the cities next door
Fort Lauderdale, Coral Springs, Boca Raton, Davie, Hollywood and Pembroke Pines can each have their own budget and bids. The pages below cover the same work in those cities, and the South Florida page widens the view to the metro.
Published price
What Google Ads costs a Pompano Beach business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before the first campaign goes live
Still curious?
Call (503) 766-5964 or email [email protected].
Do we need a big budget to start?
Not necessarily. Start with enough to buy a week of calls in your trade, then let the cost per lead decide what to add. A cheaper trade click buys more tries than an expensive one, so the starting number differs by trade.
How soon do the first calls arrive?
The first calls usually arrive in the opening week, while the account is still learning. From there the work is subtracting search terms that never call and pushing budget toward the ones that do.
What does the monthly management fee cover?
Management starts at $500 a month, plus ad spend, and covers the tracking, the landing pages, the search terms, the bids and the reporting. The fee grows with the amount of ad spend and the number of channels and landing pages we run.
Can you run ads on Meta as well as Google?
Yes, when they fit. Facebook, Instagram and Microsoft Ads are managed channels alongside Google, and one gets added when your customers already spend time there or Google clicks in your trade get expensive. We begin with the channel that buys calls cheapest.
Who owns the ad account and the conversion data?
You do. The Google Ads account stays in your name, the tracking is installed on your site and the data belongs to you, so a change of agency does not take the history with it. Most services run month to month once the opening six months are done.
Free action plan
Let us read your ad account before you spend again
Send the account ID and the job types you want more of. A co-founder will walk the current campaigns with you on a short video call and show what to cut, what to keep and what to test next.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ