Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing in Coeur d'Alene, Idaho
Coeur d'Alene marketing that reports calls and leads by service.
Coeur d'Alene businesses get one team for website, SEO, ads and phones, with one report measured in calls and a co-founder on the first call.
- Site, listings and ads that match
- Calls and leads by service
- Add services as the calls justify
Google searches each month
What Coeur d'Alene searches for, by service
150
searches a month
- Web design80
- SEO60
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What a Coeur d'Alene marketing plan should cover
Lithium Marketing runs four services for a Coeur d'Alene service business, and they share one plan: the website, SEO, Google Ads and AI phone answering. A customer who finds you can call, book or ask for a quote in one place. Coeur d'Alene grew 6.5% from 2020 to 2025, so the customer who finds you may be new to the city and comparing names for the first time.
Kootenai County holds 6,221 establishments, so a customer has plenty of names to compare. One plan keeps the same service names, service area and phone number on the site and the Google Business Profile, so a customer who checks two places sees one business.
Four services, one customer
Where each Coeur d'Alene service fits
Start with the part that loses you the most calls, then add the rest when the numbers support it.
Pages for the jobs you wantSeparate pages for each service, with a Google Business Profile and listings that match.Learn more A site built for the callA WordPress site you own, with fast pages on a phone and the quote form beside the finished work.Learn more Ads in an account you ownGoogle Ads that bid on the searches you want, with calls, leads and cost per lead in the report.Learn more A phone line that answersAn AI receptionist at $179 a month, no contract or setup fee, plus custom automation priced after a free discovery call.Learn more
What Coeur d'Alene searches for
Where the demand sits before you pick a channel
Searches naming Coeur d'Alene split unevenly by service. 'Web design coeur d'alene' draws 70 a month, 'seo coeur d'alene' draws 50, and the trade searches are larger still: 140 a month for 'pest control coeur d'alene' and 390 for 'roofing company coeur d'alene'.
A business that sells several services does not need to crowd every service onto one page. The plan gives each service a page, then points the ads at the ones with the work you want this month.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing coeur d'alene | 10 | not reported |
| digital marketing agency coeur d'alene | under 10 | not reported |
| marketing agency coeur d'alene | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company coeur d'alene | 390 | $58.70 |
| garage door repair coeur d'alene | 110 | $38.00 |
| electrician coeur d'alene | 110 | $36.29 |
| plumber coeur d'alene | 720 | $22.59 |
| pest control coeur d'alene | 140 | $14.50 |
| landscaping coeur d'alene | 70 | $6.42 |
| water damage restoration coeur d'alene | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 13 to 293 Google reviews each
- Directories in the top 10
- Angi, Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber coeur d'alene”, as Google showed it to a searcher located in Coeur d'Alene. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Coeur d'Alene market
A growing city with an older housing core
Coeur d'Alene has 58,179 residents across 26,142 housing units, and 35% of city homes were built before 1980. That housing mix is a reason to say on the page which kinds of homes you repair or remodel and what you do in each, not one line that covers every house.
The metro reaches past the city line into Post Falls and Hayden, which are separate cities with their own customers and their own service areas. Set your service area by city, then write for the housing and the projects in each one.
- residents (2025 estimate)
- 58,179
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.5%
- population change, 2020 to 2025
- housing units
- 26,142
- housing units
- of occupied homes owner-occupied
- 59.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 35%
- of homes built before 1980
- median home value
- $483,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Kootenai County
Remodelers, site-prep crews and repair trades fill the county list
Kootenai County has 102 excavation and site preparation contractors and 97 electrical contractors, alongside the remodelers and builders at the top of the list. Those companies sell different work, so each one needs pages that match the job and the customer, not a general list of services.
The county has 30 roofing contractors, a smaller group. A roofer still needs a page for the exact repair or replacement it sells, with the city named in the title, so a customer comparing local companies can tell them apart.
County Business Patterns
Trade and home service businesses in Kootenai County
Establishments by industry, 2023
- Residential remodelers153
- New home builders146
- Landscaping services122
- Plumbing, heating and air-conditioning contractors106
- Excavation and site preparation contractors102
- Electrical contractors97
- Painting contractors52
- Roofing contractors30
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The plan
The order of work for a Coeur d'Alene plan
Tracking comes first, because every later choice depends on knowing which calls and forms arrived.
1
Tracking before traffic
Call tracking covers the site and the Google Business Profile, and form tracking covers the site, so the first report counts calls and quote requests, not page views.
2
Fix the page before the traffic
If the site is slow on a phone or hides the phone number, it gets fixed before more traffic is sent to it.
3
Give each service its own page
SEO builds a page for every service you want more of, and Google Ads points at the ones with work you can take this month.
4
Put the phone line to work
The AI receptionist answers 24/7 and can transfer to a person, while custom automation handles follow-up texts and review requests.
Proof
Drake's 7 Dees: website, SEO and Google Ads
Drake's 7 Dees, a garden center, is the case on the card. Lithium built the website, ran SEO and managed Google Ads for the business, so the numbers on the card reflect all three. Matt Johnson's quote comes from his time running On-Target Landscape.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Coeur d'Alene
Where else Lithium works
Idaho has a state page listing every city Lithium covers. For the Washington side, there are pages for Spokane Valley, Spokane, Walla Walla and Pasco, and Missoula is the Montana page. Follow the link for the place where you want the next job.
Pricing
What a Coeur d'Alene marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Coeur d'Alene questions before you hire an agency
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Coeur d'Alene owner start?
Check three things before you spend a dollar: where calls land, how the site behaves on a phone, and whether customers can find you. Voicemail points to the phone line, a slow phone page points to the site, and poor visibility points to SEO or Google Ads. A co-founder sorts the order with you after looking at the tracking, the site and the listings.
Can we hire one service and add the others later?
You can start with one service. Each service is priced on its own, so the plan can begin with a website or Google Ads and add SEO or phone answering when the calls justify it. Nothing requires you to buy all four at once.
What does the monthly report show?
Calls, leads and cost per lead for the services you run, with ad spend shown separately from the management fee. The report is built to answer whether the work produced calls, not whether a ranking moved.
How does Lithium work with a business in Coeur d'Alene?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the first strategy call, and an account manager handles the day-to-day.
How does adding a service change the price?
Prices are set service by service. A website is typically $5,000, SEO runs $1,300–$3,000 a month, and Google Ads management starts at $500 a month plus ad spend. Custom AI automation is scoped after a free discovery call. You can stop at one service or add the next when the calls justify it.
Free action plan
Start a Coeur d'Alene marketing plan with a free video call
Bring the site you have now, the services you want to grow and the cities on your list. The first call is with a co-founder, on video, and it sorts the plan into a first move and a next one.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ