Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Coeur d'Alene, Idaho
Google Ads for Coeur d'Alene businesses, run in an account you own.
Coeur d'Alene service businesses get Google Ads in an account in their own name, with call tracking and cost per lead reported each month.
- Campaigns split by the work you want
- Calls matched to the campaign that paid
- Cost per lead for each campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Coeur d'Alene
What a Coeur d'Alene click costs before you bid
Google Ads for a Coeur d'Alene service business start with the click price, and Lithium Marketing runs the account around that number. A click on 'roofing company coeur d'alene' averages $58.70, so the account has to know which clicks turn into calls before it buys more.
A plumbing click in Coeur d'Alene averages $22.59, and an electrical click in the city averages $36.29. At those prices, the budget has to follow the work your crews can take: a busy month gets more spend, a slow one less, and each service has its own landing page so the click lands on the job it promised.
Click costs in Coeur d'Alene
Where a Coeur d'Alene budget should start
Management starts at $500 a month, plus ad spend, and the ad budget is separate from that fee. The first budget is set per service, because a roofing click and a landscaping click do not carry the same price. Start with the service whose clicks cost least to test, then add the next one when the tracking supports it.
Landscaping is that test: 'landscaping coeur d'alene' draws 70 searches a month at $6.42 a click, so a landscaper can try one service on a small budget and watch cost per lead. A roofer starts from a different number and should not copy that plan.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency coeur d'alene | under 10 | not reported |
| ppc agency coeur d'alene | under 10 | not reported |
| ppc management coeur d'alene | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company coeur d'alene | 390 | $58.70 |
| garage door repair coeur d'alene | 110 | $38.00 |
| electrician coeur d'alene | 110 | $36.29 |
| plumber coeur d'alene | 720 | $22.59 |
| pest control coeur d'alene | 140 | $14.50 |
| landscaping coeur d'alene | 70 | $6.42 |
| water damage restoration coeur d'alene | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 13 to 293 Google reviews each
- Directories in the top 10
- Angi, Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber coeur d'alene”, as Google showed it to a searcher located in Coeur d'Alene. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Coeur d'Alene market
Budget for the work your city has
Kootenai County has 191,864 residents, and pre-1980 homes make up 30% of its housing. Another 22.7% came after 2010. If your services split between repair work on older houses and remodel work on newer ones, give each its own campaign and landing page, so the budget and the ad copy can match the job.
The city is located on the north shore of Lake Coeur d'Alene, and the resort and waterfront sit in the downtown core. If you want visitor work as well as local work, run it as its own campaign with its own budget and landing page.
- residents (2025 estimate)
- 58,179
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.5%
- population change, 2020 to 2025
- housing units
- 26,142
- housing units
- of occupied homes owner-occupied
- 59.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 35%
- of homes built before 1980
- median home value
- $483,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Kootenai County
What the county's trade mix means for a budget
Kootenai County has 30 roofing contractors, 122 landscaping services and 52 painting contractors. Each trade's budget should start from its own click price, not from a budget copied off another trade.
A painter's estimate call and a roofer's repair call need different landing pages. Neither should copy the other's budget.
County Business Patterns
Trade and home service businesses in Kootenai County
Establishments by industry, 2023
- Residential remodelers153
- New home builders146
- Landscaping services122
- Plumbing, heating and air-conditioning contractors106
- Excavation and site preparation contractors102
- Electrical contractors97
- Painting contractors52
- Roofing contractors30
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the Coeur d'Alene account gets set up
Tracking goes in before the budget moves, and the account stays in your name.
1
Open the account in your name
The Google Ads account belongs to your business, with Lithium added to run it, so the history and the billing stay with you if the work ends.
2
Wire the calls and forms
GA4, call tracking and conversion tags go on the site, so the report can show calls, leads and cost per lead by campaign.
3
Build one campaign per service
Roof repair, drain cleaning or whatever you want more of gets its own page, with the phone number and quote form at the top.
4
Watch daily, then weekly
The first 30 days get daily bid and search-term checks; after that the checks move to weekly, with the budget you set as the guardrail.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Town & Country Glass: Google Ads, website and SEO
Town & Country Glass, a commercial glass company in Portland, ran Google Ads with Lithium alongside a new website and SEO. The card separates the organic growth from the ad conversion rate. The quote beside it is Matt Johnson's, from his time running On-Target Landscape.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Coeur d'Alene
Google Ads for the cities in your service area
Set the budget city by city. The pages below cover the Washington and Montana cities on your list, and the Idaho state page links the rest.
Published price
How the Coeur d'Alene management fee works
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Coeur d'Alene questions about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Coeur d'Alene business spend on ads?
The budget has to cover the clicks your trade needs to produce a call, and that number starts with the click cost. A roofer needs a different starting budget than a landscaper. We set the first budget with you, then adjust it once tracking shows what calls and leads cost.
When do the first calls arrive?
The first calls usually come in the opening week, once tracking is live. From there, the work is subtraction: remove the search terms that never produce a call, put the budget behind the ones that do, and watch cost per lead as the account collects data.
Who owns the Google Ads account?
Your business does. The account is opened in your name, and Lithium gets access to manage it. The billing, the conversion history and the account itself stay with you, whether or not you keep working with us.
Do you manage ads off Google?
Microsoft Ads and Meta are available, but neither is automatic. We add a second channel when your customers already use it, or when a Google click in your trade costs more than the work can carry. The first channel stays Google until the tracking shows a reason to branch out.
What does the management fee cover?
Management starts at $500 a month, plus ad spend. The fee covers the account work, the landing pages and the reporting, while the ad spend itself goes to Google. The ad spend you run affects the management fee, along with the number of channels and the landing page work. We settle the number with you before the first campaign.
Free action plan
Get a free Google Ads review for your Coeur d'Alene business
Send the account you run now, your trade and the months that matter most. A co-founder will walk through the click costs on video and set a starting budget you can defend.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ