SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Pasco, Washington
Pasco PPC for local trades, reporting every call and lead.
A Pasco service business gets Google Ads in an account it owns, and a monthly report on calls, leads and cost per lead.
- Daily checks in month one
- Landing pages that match the ad
- Your account, your billing
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Pasco PPC, answered
Where a Pasco ad budget goes first
Lithium Marketing runs Google Ads for Pasco service businesses, and every campaign reports calls, leads and cost per lead. Pest control clicks in Pasco average $29.48, so the first job is to stop paying for searches that never turn into a call.
The account belongs to you. Lithium works inside it, and if you ever leave, the campaigns, the conversion history and the billing stay with your business. That ownership is part of the deal, not a handover at the end.
Click costs in Pasco
What a Pasco trade click buys
An average click on “plumber pasco wa” costs $29.34. At that price the landing page has to earn the call on the first visit, because a wasted click is expensive.
Landscaping is the cheap end of the Pasco table at $2.26 a click, on about 90 searches a month. A landscaper can test an ad there on a small budget. A plumbing ad belongs on its own page: a burst pipe is urgent, so the phone number goes at the top and the form asks only what the crew needs to dispatch.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency pasco wa | under 10 | not reported |
| ppc agency pasco wa | under 10 | not reported |
| ppc management pasco wa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control pasco wa | 170 | $29.48 |
| plumber pasco wa | 170 | $29.34 |
| electrician pasco wa | 50 | $26.81 |
| garage door repair pasco wa | 50 | $19.00 |
| landscaping pasco wa | 90 | $2.26 |
| water damage restoration pasco wa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 1 to 1,300 Google reviews each
- Directories in the top 10
- Nextdoor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber pasco wa”, as Google showed it to a searcher located in Pasco. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Pasco market
When Pasco calls arrive, and when to spend
Pasco's climate is dry and windswept, with hot summers and cold winters. If your calls bunch up in a heat wave or a cold snap, the budget should be ready for those weeks, with more set aside for the months your crews can take the work.
The housing stock sets the job mix as well: 34.4% of Pasco's homes were built before 1980. A roofer or a plumber selling repair work should have a landing page for older homes.
- residents (2025 estimate)
- 82,848
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.1%
- population change, 2020 to 2025
- housing units
- 25,678
- housing units
- of occupied homes owner-occupied
- 70.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 34.4%
- of homes built before 1980
- median home value
- $376,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Franklin County
Which trade pages deserve the first budget
Franklin County has 22 roofing contractors and 25 plumbing, heating and air-conditioning contractors, and both trades sell emergency work as well as planned jobs. The campaign should separate the two: an emergency ad with a phone number and a short form, and a planned-job ad that asks for the project details.
Landscaping is the biggest trade group on Franklin County's chart, with 51 landscaping companies, so the offer on the landing page has to separate one landscaper from the next. Pest control draws 170 searches a month in Pasco, and Franklin County lists 3 companies that answer them.
County Business Patterns
Trade and home service businesses in Franklin County
Establishments by industry, 2023
- Landscaping services51
- Residential remodelers48
- New home builders47
- Plumbing, heating and air-conditioning contractors25
- Painting contractors24
- Roofing contractors22
- Electrical contractors19
- Excavation and site preparation contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Building the account before the first click
The account and the tracking get built before the first dollar of ad spend, and the search terms get cleaned up in the first 30 days.
1
Open the account in your name
The Google Ads account, billing and conversion history belong to your business from day one, and Lithium gets manager access.
2
Track the calls and forms
A tracking number and GA4 events record the calls and forms each ad produces, so the report starts with real numbers.
3
Split the account by service
Each service you want more of gets its own campaign, its own landing page and its own budget line.
4
Review the search terms
The first 30 days get daily checks on bids and search terms; after that the account moves to a weekly review against the monthly budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Byers Septic: website, SEO and Google Ads
Lithium built the Byers Septic Service website, ran its SEO and managed its Google Ads, and the card's organic and paid numbers come from that combined work. Marc Rickabaugh of Rickabaugh Construction, quoted alongside, describes a website and SEO project of his own.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Pasco
Paid search across the Tri-Cities
The pills below open pages for Kennewick and Richland, and a campaign can target either city on its own, with ads written for that city. Walla Walla, Yakima, Wenatchee and The Dalles in Oregon are there too, and the state page lists every other Washington city.
Published price
What PPC management costs a Pasco business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you hand over a Pasco ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
Who owns the Google Ads account?
The account is yours: it sits in your business's name with your billing attached, and Lithium works inside it with manager access. If you ever move to another agency, the campaigns, conversion history and data stay in your account.
How is the management fee charged?
Management starts at $500 a month, plus your ad spend, and the fee scales with the ad spend, the channels we run and any landing page work. Ad spend goes to Google, not to Lithium, and both numbers appear separately in the proposal.
What monthly ad spend makes sense for a Pasco trade?
Set the budget from what a new customer is worth, then check it against your trade's click cost. A pest or plumbing click costs far more than a landscaping one, so the same monthly figure buys very different numbers of calls. We agree a starting figure on the strategy call and revisit it after the first month of tracked calls.
When do the first calls come in?
Calls typically start in the first week, though the number that matters is cost per lead after a month of cutting wasted terms. We check bids and search terms daily through the first 30 days, then weekly, and move budget toward the terms that book work.
Should we advertise on Microsoft or Meta as well?
Only if it earns its place. Lithium can run Microsoft Ads and Meta ads on Facebook and Instagram, and the case for a second channel is where your buyers already are or how much Google clicks cost in your trade. Start it beside the Google account, with the same tracking, so the two can be compared.
Free action plan
Find out what a Pasco click costs before you spend
Start with your trade and the months your crews are busiest. A co-founder goes through what clicks cost for your work and agrees a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ