Skip to content

PPC in Spokane Valley, Washington

Google Ads for Spokane Valley service businesses, with reporting on cost per lead.

A Spokane Valley business gets Google Ads with every call tied to a keyword, a landing page per job and a report on cost per lead.

  • Every call tied to a keyword
  • Landing pages for your main jobs
  • Budgets moved to booked jobs
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76%more conversions for Dixie Glass (January vs the January before)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

PPC in Spokane Valley, explained

What a Spokane Valley Google Ads budget has to cover

An average click on “electrician spokane valley” costs $48.78, and a click that never becomes a call is money spent with nothing to show for it. Lithium Marketing sets up call tracking before it touches a budget, so the money in the account can be traced to keywords and calls.

“Garage door repair spokane valley” clicks run about $37.15, and “landscaping spokane valley” clicks about $5.57, so the right budget depends on the trade. A landscaper can test on a small monthly spend, while a garage door company needs a tight list of search terms and a page built for one job.

The Spokane Valley market

When the cold and the dry months change your calls

January is the coldest month in Spokane Valley, and July is the driest, averaging 0.6 inches of precipitation. If your calls bunch up in the cold weeks or drop off in midsummer, the budget should follow your own call history, not an even split across twelve months.

53.1% of Spokane County’s homes were built before 1980. Repair ads and replacement ads speak to different jobs, so they should not share one campaign.

residents (2025 estimate)
108,405
residents (2025 estimate)
population change, 2020 to 2025
+5.2%
population change, 2020 to 2025
housing units
45,467
housing units
of occupied homes owner-occupied
58.2%
of occupied homes owner-occupied
of homes built before 1980
51.5%
of homes built before 1980
median home value
$382,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Spokane County

Which county trades to bid on

Spokane County has 155 electrical contractors and 78 roofing contractors. Electrical is the larger field, so an electrician’s account needs a tight list of search terms to stay out of low-intent clicks, while a roofer can run a narrower campaign around repair and replacement.

Landscaping is the biggest of the three, with 223 landscaping services in the county, and it also has the cheapest click of any trade we measured here. That combination lets a landscaper test Google Ads on a modest budget and move money toward the jobs that book.

County Business Patterns

Trade and home service businesses in Spokane County

Establishments by industry, 2023

  • Residential remodelers
    317
  • New home builders
    253
  • Landscaping services
    223
  • Plumbing, heating and air-conditioning contractors
    179
  • Electrical contractors
    155
  • Excavation and site preparation contractors
    127
  • Painting contractors
    116
  • Roofing contractors
    78

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first 30 days

Starting a Spokane Valley ads account

The account gets measured before it gets more budget, and the campaigns follow the work your crews can take this month.

1

Start with what is live

The campaigns you run now get read end to end: the search terms that produce calls stay, the ones that only spend get flagged.

2

Attach a source to every call

Call tracking, GA4 and conversion tags put the keyword and the ad next to every call and form.

3

Build around one kind of job

Pick the work you want more of, whether that is drain cleaning, a panel upgrade or something else, and it gets its own campaign and landing page that match.

4

Look at bids daily, then weekly

For the first 30 days, bids and search terms are reviewed every morning; after that the review moves to once a week, against the monthly budget.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

What a website, SEO and Google Ads did for a Portland glass company

Dave Turin of Dozer Dave gives the recommendation on the right. The card beside him belongs to Town & Country Glass, a commercial glass company in Portland that hired Lithium for a new website, SEO and Google Ads.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Around Spokane Valley

Ads for the cities around Spokane Valley

One account can carry ads in several cities, with bids set for each. The PPC pages below cover the cities around Spokane Valley; the Washington page has the rest of the state.

Published price

The management fee for a Spokane Valley ad account

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What Spokane Valley owners ask about paid search

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What monthly ad budget makes sense for a Spokane Valley business?

Start from what one booked job is worth, then work back through your trade’s click cost and the share of clicks that turn into calls. A co-founder sets a test budget with you, and the account grows only after the tracking shows the calls are real.

How soon do new campaigns produce calls?

The first calls usually arrive while the first week is still running, provided tracking went in first. From there, most of the work is subtraction: cut the search terms that spend money without a call and put that budget where the calls come from.

What does the management fee cover?

The fee is from $500 a month in management, plus ad spend. It covers the daily work on the account: bids, search terms, negative keywords, landing pages and the report. The fee moves with your ad spend and the channels in the plan, and you approve it before launch.

Should we advertise on Microsoft Ads or Meta as well?

Start with Google, because that is where the searches in this city happen, then test a second channel only when the tracking shows it can buy a cheaper call. Microsoft Ads and Meta ads on Facebook and Instagram are managed by Lithium, and they join the plan when the numbers support it, not as a package.

How do we know which ad produced a booked job?

Tracking keeps the keyword and the ad attached to every call and form, so the report can group them by campaign and show calls, leads and cost per lead. Mark the leads that became jobs, and the next month’s budget follows that work.

Free action plan

Put a Spokane Valley ad budget on a calendar

Every campaign starts with three numbers: what a booked job is worth, what clicks cost in your trade and when your crews are busiest. Send those, and a co-founder will map the first month of spend with you on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan