Google Ads for Spokane service businesses, tracked from click to booked job.

The starting number depends on your trade and your close rate, because an expensive click only works when the jobs it brings cover it. We set a small, defensible budget together, then let the first weeks of tracking say whether it should grow.

Initial results typically arrive within the first week. From there the focus moves to the search terms, trimming the ones that never turn into calls and feeding the ones that do.

Month to month after the first six months: the usual service agreement starts with six months, then runs month to month on 30 days' notice. Within that, a campaign can pause or shift whenever the business's plans change, and we adjust the account to match.

Meta ads on Facebook and Instagram, and Microsoft Ads, run alongside Google in Lithium's accounts. Whether they fit depends on two things: where your customers already spend time, and how much a Google click costs in your trade. We test the cheaper channel first and add the next when the report says so.

Each campaign reports its calls, leads and cost per lead, and the calls themselves trace back to the keyword and ad that paid for them. When you mark the leads that became jobs, money can move toward the campaigns that earned it.