Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Google Ads for Dallas businesses
PPC for Dallas service businesses, measured in cost per call.
Google Ads for Dallas service businesses at a published management fee, with bids set by what your trade’s clicks cost and every call tracked.
- Bids set by trade and job
- Call tracking from the first click
- Wasted search terms cut every week
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Dallas PPC, in plain numbers
What Dallas clicks cost, trade by trade
Click prices in Dallas vary so much by trade that Lithium Marketing builds each Google Ads account around the trade’s own numbers. An average click on “hvac repair dallas” costs $43.67, while one on “roofing company dallas” costs $10.66, so an HVAC company and a roofer need different budgets, landing pages and bids.
Each spring, cold fronts moving south collide with warm, humid air from the Gulf Coast, and Dallas gets severe thunderstorms with hail and, occasionally, tornadoes. If hail brings you roof, gutter or window work, we keep a storm campaign built and paused, ready to switch on the morning after a storm, with a budget based on what past storms brought in.
What a Dallas click costs
The priciest Dallas clicks need the sharpest pages
The costliest click in the table is “garage door repair dallas”, at an average of $44.95, and “pest control dallas” runs $33.17. At those prices, every ad should land on a page about the exact job that was searched, with your service area, reviews and a call button in the first screen, since a general home page gives the visitor more reasons to leave.
Water damage clicks are cheaper: $14.22 per click, across about 1,300 monthly searches for “water damage restoration dallas”. If your crews take emergency jobs overnight, those ads can keep running after hours, provided the AI receptionist or an on-call phone answers every call they bring.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency dallas | 140 | $77.60 |
| ppc management dallas | 70 | not reported |
| google ads agency dallas | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair dallas | 4,400 | $44.95 |
| hvac repair dallas | 880 | $43.67 |
| plumber dallas | 4,400 | $35.66 |
| pest control dallas | 3,600 | $33.17 |
| electrician dallas | 1,600 | $18.04 |
| water damage restoration dallas | 1,300 | $14.22 |
| roofing company dallas | 2,900 | $10.66 |
| landscaping dallas | 1,900 | $8.13 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 305 to 2,000 Google reviews each
- Directories in the top 10
- Angi, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dallas”, as Google showed it to a searcher located in Dallas. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Dallas weather and demand
Freezes, density and where to aim the ads
Dallas averages 26 annual nights at or below freezing. If a hard freeze sends you burst-pipe and no-heat calls, a freeze campaign with its own ads and a larger daily budget can run for those days and pause once temperatures recover.
The city also packs 3,914 residents into each square mile of land. With households that close together, location targeting by ZIP code or radius keeps your ads inside the parts of Dallas your crews can reach in good time, so you aren’t paying for clicks from across town.
- residents (2025 estimate)
- 1,329,491
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.9%
- population change, 2020 to 2025
- housing units
- 590,237
- housing units
- of occupied homes owner-occupied
- 42.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.1%
- of homes built before 1980
- median home value
- $320,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
Bigger trades and smaller ones bid differently
Plumbing, heating and air-conditioning is the biggest group on the Dallas County chart, at 727 contractors, and “plumber dallas” clicks average $35.66. In a field that size, we split campaigns by job, such as drain cleaning, water heaters and AC repair, so each ad lands on a page about that job and bids rise only on the work that pays best.
Electrical clicks cost less: an average click on “electrician dallas” runs $18.04, and the county’s 553 electrical contractors are a smaller field than plumbing and HVAC. An electrician can often afford to bid on more search terms, so we test separate campaigns for panel upgrades, EV chargers and repairs and keep the ones that book jobs.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
What happens in your first month of Dallas ads
Setup comes first, and first results typically show within the first week the campaigns run.
1
Read your search terms
If you already run ads, we pull the search terms report and mark the queries that spent money without producing a call. New accounts start from a keyword list built around your jobs.
2
Track each lead to its keyword
Before any money is spent, each ad gets a tracked phone number and each form a conversion tag, so the report can name the keyword behind every lead.
3
Build a page for each job
A drain cleaning ad lands on a drain cleaning page and an AC repair ad on an AC repair page, each with your Dallas service area and reviews.
4
Adjust bids as calls come in
For the first 30 days, bids, search terms and ad copy get checked every day. After that the account moves to a weekly review, with changes driven by which keywords produce calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
From a Portland client
Town & Country Glass: Google Ads, SEO and a new website
This result comes from Portland, not Dallas. Lithium ran Google Ads and SEO for Town & Country Glass, a Portland commercial glass company, and built its new website, and the card’s numbers come from those three services together. The quote beside the card comes from Nathan Boos at Hillsview Building, a construction company.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingSuburbs in the same account
Targeting Dallas and its suburbs in one account
Garland, Irving and Mesquite searches don’t have to share a budget with Dallas ones. Each nearby city can run as its own campaign or location group, with bids set to what jobs there are worth to you, and the pages for Mesquite, Garland, Irving, Richardson, Carrollton and Grand Prairie show each city’s click prices. Metro-wide figures are on the Dallas-Fort Worth page, and other Texas cities are a click away on the state page.
Published price
What Dallas PPC management costs, before ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Dallas Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What’s a sensible starting ad budget for a Dallas service business?
Typical Lithium accounts spend $2,000–$5,000 a month on ads. Management usually runs $500–$1,500 a month, plus ad spend. Where you start in the ad spend range depends on your trade’s click prices and the value of a booked job. A co-founder sets the opening number with you after looking at both, and it moves once tracking shows what a call costs you.
Who writes the ads and builds the landing pages?
We do. Lithium writes the ad copy, builds a landing page for each job you advertise and tests new versions against the old ones. You approve the pages and offers before they go live, and you can send photos from real Dallas jobs to put on them.
What does the monthly management fee pay for?
Management starts from $500 a month, plus ad spend. The fee covers campaign builds, ad copy, landing page work, call tracking, the daily and then weekly tuning and your monthly report, and it scales with your ad spend, the channels we run and the landing page work involved. No haggling, no hidden upsells.
Can Lithium run Facebook or Microsoft ads for a Dallas business?
It can. Microsoft Ads and Meta campaigns on Facebook and Instagram are part of the same management service. For most Dallas trades we start on Google, where people search for a service when they need it, and add another channel once tracking shows Google producing calls at a cost you’re comfortable with.
What will my monthly Dallas PPC report show?
Three numbers sit at the top: calls, form leads and cost per lead, broken out by campaign in a Looker Studio dashboard you can open any day. Below them are the search terms that spent money, the ones we cut and any landing page tests running that month.
Free action plan
See what your Dallas clicks should cost before you spend more
Send your trade, the jobs you want more of and, if you run ads now, read access to the account. On a short video call, a co-founder will go through your search terms and click prices with you and show where the budget is leaking.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ