FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Pay per click for Detroit service businesses
A PPC and pay per click agency for Detroit businesses seeking booked work.
Put Detroit ad spending behind your best services with Google Ads campaigns measured in calls, leads and cost per lead.
- Search terms checked for wasted spend
- Ad pages matched to the job
- Call and form conversion tracking
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what you're buying
Detroit PPC needs a plan for expensive clicks
Lithium Marketing manages pay per click campaigns that bring Detroit service businesses calls for the jobs they want to sell. The average click for “roofing company detroit” costs $63.21. Before spending at that level, we check the offer, the page it sends people to and how calls are counted.
A campaign should make it easy to recognize the service and take the next step. We separate the work you want to promote, exclude searches that don't fit and use call feedback to refine the account. More clicks only help when they bring customers your business can serve.
Compare costs by service
Let margins and lead quality guide the budget
For “plumber detroit”, the average cost per click is $29.97. If you want drain-cleaning jobs, a broad ad that sends every visitor to the homepage makes the caller do extra work. We connect the ad to a page about the advertised service and check the resulting calls.
Landscaping clicks are priced at $9.71 on average for “landscaping detroit”. That can support a different starting test from a higher-cost trade, but the sale still matters: maintenance requests and installation estimates should be measured separately if both are advertised. Your job margins help set a budget you can sustain.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency detroit | 10 | not reported |
| google ads agency detroit | under 10 | not reported |
| ppc management detroit | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company detroit | 590 | $63.21 |
| garage door repair detroit | 320 | $59.22 |
| pest control detroit | 1,300 | $37.77 |
| hvac repair detroit | 30 | $32.78 |
| plumber detroit | 1,900 | $29.97 |
| electrician detroit | 480 | $15.63 |
| landscaping detroit | 590 | $9.71 |
| water damage restoration detroit | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 95 to 7,200 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber detroit”, as Google showed it to a searcher located in Detroit. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Fit the campaign to your calendar
Plan ad spending around the jobs your crews can take
If Detroit's cold winters change the services your customers request, we can adjust the campaign's message and budget to the work you can book. Use your call history and schedule to plan those changes. A seasonal campaign needs an offer and crew capacity behind it.
Across Wayne County, 80.4% of housing was built before 1980. If repair and upgrade work is part of your offer, it deserves its own ad copy and page. Let the customer describe the job before quoting it; the campaign can sell your expertise without diagnosing a property.
- residents (2025 estimate)
- 649,095
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 329,393
- housing units
- of occupied homes owner-occupied
- 50.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 90.3%
- of homes built before 1980
- median home value
- $83,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Compete on the offer
A precise service can make the ad easier to choose
There are 50 roofing contractors in Wayne County. Your campaign should explain the specific work you take, such as repair or replacement, and send each customer to the matching explanation. That makes the offer clearer before the first estimate call.
Wayne County's electrical contractor count is 185. Give a customer a reason to call your business by naming the electrical work you handle and the area you cover. We compare the calls from each offer and stop paying for searches that bring requests outside your services.
County Business Patterns
Trade and home service businesses in Wayne County
Establishments by industry, 2023
- Residential remodelers471
- Landscaping services382
- Plumbing, heating and air-conditioning contractors301
- Electrical contractors185
- Painting contractors114
- New home builders99
- Excavation and site preparation contractors60
- Roofing contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Manage the whole ad journey
Give every Detroit campaign a way to prove its value
Your ads, landing pages and reporting need to describe the same offer and measure the same customer action.
1
Set the offer and spending boundary
We agree on the services to advertise, the locations you cover and a starting budget. Existing account results help identify what to keep and what needs attention.
2
Test the measurement before scaling
We check phone and form tracking with the landing page, including where leads reach your team. The reports need to count customer contacts before we use them to guide spending.
3
Launch ads that match the service
Search terms, ad copy and the landing page follow the same job type. Exclusions help avoid paying for requests your business cannot handle.
4
Use lead feedback to refine the account
We review searches, bids and conversion performance, then adjust the campaign. Tell us which leads became estimates or jobs so the next decision has business context.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising within a full project
Read F&W Fence's Google Ads, website and SEO case
The advertising conversion rate in F&W Fence Co.'s case gives you a result to examine beyond clicks. Lithium ran Google Ads for the fence business and handled its website development and SEO. For an owner's perspective, hear from Willard Power Vac president Daniel Busby about the impact on his cleaning business.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacSet the campaign's reach
Choose ad locations city by city
The PPC pages for Warren, Sterling Heights and the other linked markets can help you compare coverage options, including Toledo, Ohio. Michigan's city directory provides more starting points for a campaign that reaches beyond Detroit.
Published price
Separate the agency fee from the ad budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Detroit paid advertising: the decisions behind the spend
Still curious?
Call (503) 766-5964 or email [email protected].
What will I pay the agency, and what goes to Google?
Google Ads starts from $500 a month in management, plus ad spend. The management fee changes with spend, advertising channels and landing page work. We set out both budgets before launch so you can see what pays for running the account and what buys advertising.
How quickly can a PPC campaign begin generating leads?
Initial results typically arrive within the first week of a campaign running. The starting offer, available search demand and landing page affect what those results look like. We check the quality of contacts and the cost per lead before recommending a larger spend.
How will you identify searches that waste my budget?
We review the search terms behind clicks and compare them with the services you sell and the leads they produce. Unwanted terms can be excluded, and weak ads or pages can be revised. Your staff's feedback helps distinguish a poor lead from a good prospect who hasn't booked.
Could another advertising channel suit my trade better?
Another channel can earn a place if it reaches your customers at a cost your jobs can support. Lithium also manages Microsoft Ads and Meta campaigns on Facebook and Instagram. We discuss the buying situation and measurement before adding a channel to your Google campaign.
What happens if I want to stop PPC management?
Plan on an initial six-month commitment under the usual agreement. After that, service renews monthly and requires 30 days' notice to end. We explain the agreement before launch, including how campaign spending and management differ, so bring any seasonal pauses or capacity limits into that discussion.
Free action plan
Find out how your Detroit ad budget should be used
Bring the ad account or campaign report you're using to make spending decisions. A short video call with a co-founder will turn that review into a free PPC plan: the offer to test, the budget behind it and the results to measure.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ