Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Mesquite, Texas
Google Ads for Mesquite that have to answer for calls.
Google Ads for Mesquite businesses, measured in calls and booked jobs, with the keyword behind each one written into the report.
- Leads and cost per lead in the report
- A landing page for each job
- Spend follows your busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click costs
What a Mesquite click costs, and what that decides
A click on “hvac repair mesquite” averages $57.51, and “electrician mesquite” averages $49.90. At those prices an account without call tracking is spending without knowing what it bought.
Lithium Marketing puts call tracking in before the first campaign arrives and builds a landing page for each kind of job. “Landscaping mesquite” costs $49.80 a click and “roofing company mesquite” costs $6.79, so the plan starts where the math works and grows from there.
Where the budget goes first
A cheap click and an expensive one buy different things
“Garage door repair mesquite” draws 110 searches a month at $15.60 a click, which makes it a fair place to test a small budget. “Roofing company mesquite” draws 50 a month at $6.79, and both leave room to learn before the budget grows.
No paid ads showed on the results page we checked for “plumber mesquite”, and the Map Pack sat at the top of it. One page on one day does not settle a budget, but it does say where the attention goes: ads and a strong profile work as a pair.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency mesquite | 10 | not reported |
| google ads agency mesquite | under 10 | not reported |
| ppc management mesquite | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair mesquite | 30 | $57.51 |
| electrician mesquite | 170 | $49.90 |
| landscaping mesquite | 50 | $49.80 |
| plumber mesquite | 880 | $41.78 |
| pest control mesquite | 320 | $31.93 |
| garage door repair mesquite | 110 | $15.60 |
| roofing company mesquite | 50 | $6.79 |
| water damage restoration mesquite | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 6 to 2,300 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber mesquite”, as Google showed it to a searcher located in Mesquite. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The budget calendar
A flat budget ignores the year
On average, the warmest month is July. The average coolest month is January. If your calls follow the temperature, a heating and cooling company has two peaks at opposite ends of the year, and a budget spread evenly across twelve months spends through the quiet weeks.
Dallas County holds 2,661,397 people, and a campaign that bids on the whole county spends money in places your crews will not go. Set the targets city by city and add the ones where you already take work.
- residents (2025 estimate)
- 150,693
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.3%
- population change, 2020 to 2025
- housing units
- 53,953
- housing units
- of occupied homes owner-occupied
- 62.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.5%
- of homes built before 1980
- median home value
- $245,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bids by trade
Two trades, two bidding habits
Roofing is the cheapest trade click in the table, and Dallas County has 243 roofing contractors. Cheap clicks attract broad search terms, so the account has to cut the searches that never become a job.
The expensive trades need a tighter map. A landscaper should start with a small radius and the highest-ticket jobs, because every click spends before anyone answers the phone.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
The account in its first month
Tracking goes in before the first campaign, so every dollar can be traced to a search term.
1
Start with the spend you have
We read your current campaigns and mark every search term that took money without producing a call.
2
Make the phone the conversion
Call tracking, form tags and GA4 go in before launch, so the report names the search behind each call.
3
Build a page for each job
A roof replacement, a repipe or a drain clearing gets its own campaign and landing page, so the ad and the page say the same thing.
4
Run it against the calendar
Bids and terms get checked daily through the first 30 days, then weekly, while spend follows the months your work arrives.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A garden center on paid search
The paid side of a garden center's marketing
Google Ads was one of three services Drake’s 7 Dees bought from Lithium, alongside a new website and SEO, and the conversion number on the card comes from that paid work. Nathan Boos of Hillsview Building is quoted next to it.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingTargeting nearby
One account can name every city you serve
The account can target the city next door as easily as this one, and each PPC page below carries its own click costs. Every one of those cities is in Texas, and the metroplex and state pages are listed with them.
Published price
The management fee, and what changes it
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you hand over an ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
How much should go into ad spend each month?
Work backwards from what a booked job is worth. A click on “garage door repair mesquite” costs $15.60 and one on “hvac repair mesquite” costs $57.51, so the trade you run sets the starting budget. We pick that number with you from the click costs and your close rate, then adjust it once the first month of tracking lands.
When do the first calls arrive?
A working account typically produces calls inside the first week. After that it is arithmetic that never stops: each search term either earns its clicks back or gets cut, and the money it frees goes to the terms that fill the schedule. Cost per lead is the number we watch, and it settles as the data builds.
What does management cost, and what is separate?
Management starts at $500 a month plus ad spend paid to Google. A bigger ad budget, another channel or a set of landing pages moves the fee, and you see and approve the number before launch.
Is Google the only place you buy ads?
Not the only one: Google is where these searches start, so it goes first. A second channel has to earn its place: when the same customers already spend evenings on Facebook, or when a Google click costs more than a booked job can carry, that is the moment to test Instagram or Microsoft Ads.
What does the monthly report show?
One page a month: the calls each campaign produced, the cost per lead, and which keywords produced the work. Every call carries the search term that started it, so a month that looks flat in the totals can still show one campaign carrying the rest.
Free action plan
Get a free review of your ad account
Point us at the service you want to advertise and the account you run now. A co-founder will read the local click costs with you and mark the searches worth the first month's budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ