PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Olympia, Washington
A marketing agency with four services for Olympia businesses and a co-founder on the call.
Olympia service businesses get website, SEO, Google Ads and AI phone answering on one plan, with each price printed before the first call.
- One team across four services
- Call tracking on every service
- One monthly report for every service
Google searches each month
What Olympia searches for, by service
340
searches a month
- Web design150
- SEO130
- Digital marketing60
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the work starts
Olympia marketing that starts with how a call reaches you
Lithium Marketing runs the website, the search work, the Google Ads account and the AI receptionist for Olympia service businesses, so one team answers for every channel a customer uses. Thurston County holds 6,656 business establishments, and the plan starts with the calls your business already gets and the channels they come from.
The first call maps the towns your crews already drive to and the services you want more of. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. From there the plan puts the site, the search pages, the ads and the phone line in the order that fixes the biggest leak first.
The four services
Four ways an Olympia business gets found and called
Start with one service and add a second when the call report shows the first one working. The four cards below open the Olympia page for each one.
SEO for the searches that matter hereProfile work, service pages and area pages built around the trade searches Olympia customers use.Learn more A website a homeowner can read on a phoneA phone-first site with project photos and captions that show the work, and a call button one tap away.Learn more Google Ads for the work you want nextCampaigns split by job type, with the click costs for each Olympia trade deciding where the budget starts.Learn more An AI receptionist and custom automationEvery call answered under rules you approve, with the administrative work after the call scoped as its own project.Learn more
Search in Olympia
What Olympia searches say about the order of work
Searches naming Olympia total 150 a month for web design, 130 for SEO and 60 for marketing agency phrases. Those numbers set the order of the work: the service line with the most searches gets its pages first, and the others follow when the report shows they are worth the work.
The trade side is bigger than the agency side. “plumber olympia” draws 720 searches a month at an average click of $45.02, and “landscaping olympia” draws 390 at $11.01. A hub plan starts with the trade pages, because that is where the volume is, then adds the site and the phone line that can catch the calls those searches produce.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency olympia | 40 | not reported |
| digital marketing agency olympia | 10 | not reported |
| digital marketing olympia | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber olympia | 720 | $45.02 |
| garage door repair olympia | 260 | $37.67 |
| roofing company olympia | 320 | $30.42 |
| electrician olympia | 260 | $22.19 |
| pest control olympia | 320 | $21.97 |
| landscaping olympia | 390 | $11.01 |
| water damage restoration olympia | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 766 to 2,500 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber olympia”, as Google showed it to a searcher located in Olympia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Olympia market
The housing stock decides which pages come first
Of Olympia's 26,795 housing units, 47.5% went up before 1980, and 49.8% of occupied homes are owner-occupied. That mix decides which pages a service business needs first: repair and replacement work on older houses, with photos that show what was fixed, and pages aimed at property managers.
Olympia covers 18.221 square miles of land on Budd Inlet, where the Deschutes River estuary enters the Sound. If your crews work across the metro, the area pages on your site should name the places a customer would use to describe the job, not only the city on the mailing address.
- residents (2025 estimate)
- 56,724
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 26,795
- housing units
- of occupied homes owner-occupied
- 49.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.5%
- of homes built before 1980
- median home value
- $486,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Thurston County
Where the county's trade counts change the plan
Residential remodelers are the biggest trade group in Thurston County, at 152, with 130 new home builders behind them. For a remodeler or a builder, that many firms means the website has to carry finished projects and a clear project size, not a list of services.
Smaller fields need their own pages. Thurston County has 11 pest control companies, so a page for the treatments a pest company sells gives a wasp-removal search somewhere to land, not a general services list.
County Business Patterns
Trade and home service businesses in Thurston County
Establishments by industry, 2023
- Residential remodelers152
- New home builders130
- Landscaping services100
- Electrical contractors78
- Plumbing, heating and air-conditioning contractors76
- Painting contractors64
- Excavation and site preparation contractors52
- Roofing contractors35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services go in for an Olympia business
The first report sets the order, and every later choice follows from it.
1
See where calls come from today
We add tracking to the site, the Google profile and any live campaigns, so the first report shows where the calls you already get come from.
2
Repair the page a customer lands on
A slow site or a hidden phone number gets fixed before more visitors are sent to it.
3
Build search pages for the work you want
SEO writes the profile, the service pages and the area pages, while Google Ads covers the jobs you need sooner.
4
Put the receptionist on the line
The AI receptionist answers the calls the other three bring in, books what fits your calendar and transfers the rest to a person.
Proof
Website, SEO and Google Ads for a Portland-area plumber
Sarkinen Plumbing is a Portland-area plumbing company. Lithium built the website and ran the SEO and Google Ads, so the card counts all three. Marc Rickabaugh of Rickabaugh Construction adds a note of his own about the website and SEO his company received.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Olympia
The cities that share this corner of Washington
Each city below has its own page, from Seattle south through Renton, Kent, Auburn and Federal Way to Tacoma, and the Washington page collects the rest. Use them to decide which towns deserve an area page on your site, then write those pages for the streets your crews know.
Pricing
What the four services cost an Olympia business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Straight answers before you pick a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Can we start with a single service?
Start with one. Pick the service that is losing the most calls today, such as a slow website or a phone that goes unanswered, and add the next when the report shows the first one working. Nothing in the plan requires all four at once.
How do you decide which service comes first?
The first place a call is lost sets the order. A phone that rings out points to the receptionist, a slow page on a phone points to the website, and a site nobody finds points to search. The first call reviews tracking, the site and the listings, and the weakest link gets the work first.
Who runs the first call with us?
A co-founder, not a junior account manager. The first call is a strategy conversation about your services, your towns and the calls you want more of, and it happens by video. After that, an account manager is your day-to-day contact.
How are the four prices added together?
You pay for the services you pick, one at a time. A website is a one-time build, SEO is a monthly retainer scoped to your market, Google Ads adds a management fee on top of ad spend, and the receptionist is $179 a month with no contract and no setup fee.
What happens to the website and ad account we already have?
You keep both. The website, the domain and the Google Ads account stay in your name, and Lithium works inside them. If a current vendor holds the domain or the ad account, moving it into your name is part of the first call, before any new work starts.
Free action plan
Map the first three fixes for your Olympia business
Tell us which services you want more calls from and what your phone does after hours. On a short video call, a co-founder will put the tracking, the website and the phone line in the order that stops the biggest leak first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ