PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Olympia, Washington
Olympia PPC that keeps the ad account in your name and the calls in the report.
Your Olympia Google Ads account stays in your name while Lithium runs the campaigns, tracks the calls and reports the cost per lead.
- Call tracking on the campaigns
- Campaigns split by job type
- A monthly cost-per-lead report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Olympia
Olympia Google Ads run against a click price
Lithium Marketing manages Google Ads for Olympia service businesses, and the first number that matters is what a click costs. “plumber olympia” carries an average click price of $45.02, so a campaign without call tracking is an expensive way to guess.
The management fee is from $500 a month, plus ad spend, and the account stays in your name, with your billing, your history and your conversions. If you ever leave, the account and everything it learned stay with you.
Click costs in Olympia
What Olympia pays for a click, trade by trade
Garage door repair clicks average $37.67 and roofing clicks $30.42, while landscaping comes in at $11.01. The spread decides where a budget starts: a landscaper can test a campaign on a smaller budget than a plumber, and neither should pay for a search that never turns into a call.
Volume matters as much as price. “plumber olympia” draws 720 searches a month, so the campaign can afford tight targeting and still bring calls. A smaller trade should start with one campaign and one landing page, then add a second when the first shows what a call costs.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency olympia | under 10 | not reported |
| ppc agency olympia | under 10 | not reported |
| ppc management olympia | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber olympia | 720 | $45.02 |
| garage door repair olympia | 260 | $37.67 |
| roofing company olympia | 320 | $30.42 |
| electrician olympia | 260 | $22.19 |
| pest control olympia | 320 | $21.97 |
| landscaping olympia | 390 | $11.01 |
| water damage restoration olympia | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 766 to 2,500 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber olympia”, as Google showed it to a searcher located in Olympia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Olympia market
A metro market that crosses the city line
Lacey and Tumwater border Olympia, and Interstate 5 is the main highway through Olympia and traverses the southern edge of downtown on its way south to Portland and north to Tacoma and Seattle. The city line is not the edge of the market, so the ad account's locations should match the towns your crews reach, not a circle drawn around a map pin.
The Olympia-Lacey-Tumwater metro area holds 304,261 people. A contractor who serves the whole metro needs campaigns separated by city and by job type, so the report can compare towns and job types separately.
- residents (2025 estimate)
- 56,724
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 26,795
- housing units
- of occupied homes owner-occupied
- 49.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.5%
- of homes built before 1980
- median home value
- $486,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Thurston County
Which Thurston County trades can carry a budget
Plumbing, heating and air-conditioning is a phone-driven field in Thurston County, with 76 contractors, and electrical is close behind at 78. In fields that size, a campaign wins on the searches it excludes: the wrong job type, the wrong town and the question that was never going to become work.
Landscaping clicks in Olympia are the cheapest on the chart at $11.01, which makes it the place to test a second campaign. Painting, at 64 contractors in the county, sells a planned project, not an emergency, so its ads should offer an estimate and a start date, not a same-day visit.
County Business Patterns
Trade and home service businesses in Thurston County
Establishments by industry, 2023
- Residential remodelers152
- New home builders130
- Landscaping services100
- Electrical contractors78
- Plumbing, heating and air-conditioning contractors76
- Painting contractors64
- Excavation and site preparation contractors52
- Roofing contractors35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first month of an Olympia ad account
Tracking gets installed before a dollar moves, and the campaigns then follow the work your crews can take.
1
Read the campaigns that exist
We keep the campaigns that brought calls, list the ones that spent without a lead, and leave the rest of the account alone until tracking is live.
2
Attach tracking to the phone
Calls and form fills get recorded through GA4 and call tracking, so the report can show calls, leads and cost per lead by campaign.
3
Separate job types into campaigns
Whatever earns the most per crew day gets its own campaign, its own landing page and its own budget line.
4
Check bids daily for a month
The first 30 days get daily attention on bids and search terms, then a weekly review; your own call history sets the seasonal calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Three services on one plumbing case
Lithium handled Google Ads for Sarkinen Plumbing, along with a new website and SEO, and the card shows the combined result. The quote beside it comes from Marc Rickabaugh of Rickabaugh Construction.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Olympia
The city pages that go with a PPC campaign
A campaign that reaches past Olympia can use the PPC pages for Tacoma, Federal Way, Auburn, Kent, Renton and Seattle, each with its own click-cost figures. Add a city only when your crews will drive there, and the Washington page shows the rest of the state.
Published price
What PPC management costs on top of ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Olympia owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much ad spend should we start with?
The budget should cover the clicks your jobs can pay for. The trade sets the price: $45.02 a click for a plumber, $11.01 for a landscaper, so the same monthly spend buys a very different number of calls. Landing page conversion decides how far it goes, and we set the starting figure with you on the strategy call.
When do the first calls come in?
The first calls tend to arrive in week one, once tracking is live. From there the account gets trimmed: campaigns that spend without a call come out, and the budget follows the campaigns that produce leads. Cost per lead usually settles as that history builds.
How is the management fee set?
The fee follows the work: how much ad spend you run, how many channels we manage and how many landing pages the campaigns need. It is from $500 a month, plus ad spend, and we agree the scope before the first campaign goes live.
Do we own the Google Ads account?
The account is in your name from setup, with your billing attached, and its conversion history builds inside it. Lithium works inside it, so if you ever change agencies the account, its data and its campaigns stay with you.
Should we advertise anywhere besides Google?
Not at first. Google is where most service searches start, so the first campaigns go there. Microsoft Ads and Meta ads on Facebook and Instagram get added when a trade's Google clicks run high enough that a second source makes sense, or when you know your customers spend time on those platforms. We add the next channel only when the report shows it pays.
Free action plan
Put your Olympia ad budget where the calls are
Send your current campaigns and the months you are busiest, along with what a typical job is worth. A co-founder will compare the click costs for your trade against the leads you already get, then name the first changes on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ