RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in Richland, Washington
Richland marketing built around the calls your business already gets.
A Richland service business gets one marketing team, one report counted in calls, and a plan priced before work starts.
- One plan across the Tri-Cities metro
- Calls and cost per lead reported
- Your site and domain stay yours
Google searches each month
What Richland searches for, by service
30
searches a month
- Digital marketing10
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Richland plan starts
What one plan does for a Richland service business
Richland, Pasco and Kennewick make up the Tri-Cities, and a service business here often buys the website, the local search, the Google Ads and the phone answering from four different vendors. Lithium Marketing runs all four as one plan and reports them together, so the site, the ads and the phone say the same thing about the jobs you want.
Richland grew 7.7% in five years, and the Kennewick-Richland metro area, home to 324,334 people, includes all three cities. Kennewick and Pasco are separate cities with their own searches and their own results pages, so a plan that stops at the Richland line leaves the river crossings to somebody else.
The four services
Four services, one Richland business to grow
Start with the service that is costing you the most work, then add the others when the calls justify the spend. The four work best in that order.
SEO in RichlandA Google profile that names every service, a page for each one and the reviews and links that back them up, reported in calls.Learn more Web design in RichlandYour finished jobs photographed and labeled, one page per service, and a call button that lands on the first screen.Learn more PPC in RichlandGoogle Ads for the weeks you need calls now, with the account in your name and the budget moved to what brings work.Learn more AI receptionist in RichlandA receptionist that picks up around the clock, books the appointment, texts the caller and transfers a call to your team when asked, with custom automation scoped on its own.Learn more
Search in Richland
What Richland customers type before they call
“digital marketing richland wa” draws about 10 searches a month, so the customers who arrive through a search for an agency are few. The searches that fill a schedule name the trade: a plumber, a roofer, a landscaper or an electrician, each with its own phrase and its own page of results in Richland. A page per service is the difference between appearing for those searches and appearing for none of them.
The four services answer four different questions. The website says what you do and shows the finished work. Search decides who appears when a customer looks. Ads decide who appears this week. The phone decides whether any of it turns into a job. Put the first dollar where that chain breaks.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing richland wa | 10 | not reported |
| digital marketing agency richland wa | under 10 | not reported |
| marketing agency richland wa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair richland wa | 90 | $43.74 |
| roofing company richland wa | 30 | $26.98 |
| plumber richland wa | 170 | $26.38 |
| pest control richland wa | 110 | $23.02 |
| electrician richland wa | 90 | $18.43 |
| landscaping richland wa | 70 | $1.42 |
| water damage restoration richland wa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 244 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richland wa”, as Google showed it to a searcher located in Richland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richland market
Who is already competing for the same homeowner
Benton County holds 221,722 people and 4,960 establishments; 101 new home builders, 87 residential remodelers and 77 landscaping services in the county work the same neighborhoods. A customer choosing between them decides on what shows up on a screen: finished work, recent reviews and a page that answers the question they typed.
Richland sits at the confluence of the Yakima and the Columbia Rivers, and the city’s work crosses both banks into Kennewick and Pasco. Your service area is a list of cities, so the site names each one you work in, the ads target them one at a time, and the Google profile lists the cities you cover.
- residents (2025 estimate)
- 65,258
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.7%
- population change, 2020 to 2025
- housing units
- 26,791
- housing units
- of occupied homes owner-occupied
- 64.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.2%
- of homes built before 1980
- median home value
- $436,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Benton County
What the county’s trade counts say about your pages
Plumbing, heating and air-conditioning contractors number 65, electrical contractors 59, painting contractors 50 and roofing contractors 23 in Benton County. Most of those companies want the same search, so the pages and the profile have to carry something the next listing cannot: your finished work, your reviews and the services you want more of.
The trade changes what the pages have to prove. A remodeler needs the finished rooms and the before-and-after set. A landscaper needs a calendar of when the work happens. A plumber needs a phone number at the top of every page and one page for each repair. We start with the trade that pays most of your bills and add the others once the first pages are earning calls.
County Business Patterns
Trade and home service businesses in Benton County
Establishments by industry, 2023
- New home builders101
- Residential remodelers87
- Landscaping services77
- Plumbing, heating and air-conditioning contractors65
- Electrical contractors59
- Painting contractors50
- Excavation and site preparation contractors46
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Which of the four services goes first
We look at the calls you get today before recommending a dollar of new spend.
1
Find the gap that costs the most
We compare the calls arriving now with the work you want, and name the single gap that is losing you the most jobs in Richland.
2
Build the pages that close it
Pages for the services you sell and the cities you serve, each one written to earn the search and hand the reader a phone number.
3
Point the ads at the right weeks
Google Ads covers the stretches when the schedule is thin, with cities and services set one at a time, not one wide campaign.
4
Keep the phone answered
The AI receptionist answers the calls the other three produce, books the appointment and transfers a caller to your team when they ask for a person.
A website and SEO case
Robinson Restoration: a new website and SEO
Robinson Restoration hired Lithium for a new website and SEO, and the card shows what that work did for the restoration company. Drake Snodgrass, who runs Drake’s 7 Dees, a garden center, offers his own view of the agency in the quote beside it.
Restoration“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAcross the rivers
The other two cities in the metro have plans too
Work in the Tri-Cities rarely stops at a city line. Kennewick and Pasco sit on the far banks with marketing pages of their own, each built on that city’s search counts. The Dalles adds the Oregon side, and the Washington page lists every city we cover there.
Pricing
What a Richland marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Richland questions before you pick an agency
Still curious?
Call (503) 766-5964 or email [email protected].
We only have budget for one service. Where should it go?
Start where the work is leaking. If calls go unanswered, the receptionist comes first. If the site is slow on a phone or hides the number, the site comes first. If both are fine and the schedule is still thin, search or ads come next, and a co-founder names the order on the first call.
Can I hire Lithium for one service and add the others later?
You can. Nothing requires all four, and each one is scoped and priced on its own, so a Google Ads account or a new website can stand alone. The tracking is the same across all of them, which makes each addition easy to measure against what you already run.
How does Lithium work with a business in Richland?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy call, and an account manager answers day-to-day questions, so a Richland business gets the same setup as any other client.
What does the monthly report show?
Calls, leads and cost per lead, for whichever services you run. Each service reports into the same numbers, so a new page or a new ad group shows up as a change in the same counts. A tracked call or form carries its source, and your team tells us which leads turned into work.
Do we need to replace our website to start?
Usually not. If the site loads fast on a phone and carries a clear offer, it stays and the work goes into search, ads or the phone. We only recommend a rebuild when the current site cannot hold the pages or the call button, and a rebuild is priced as its own project.
Free action plan
Get a Richland plan built around the calls you get now
Bring the website and the Google profile. On a short video call, a co-founder will put the four services in the order that stops the biggest leak first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ