Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC agency services for Wilkes-Barre pest businesses
PPC agency services for Wilkes-Barre pest control businesses.
Review Wilkes-Barre pest ads with useful request definitions, separating new service conversations from existing-customer matters before comparing advertising cost with booked work.
- Clear pest-service campaign offers
- Useful customer request stages
- Staff-confirmed advertising costs
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
An existing customer's enquiry and new service interest need useful reporting context
Make Wilkes-Barre pest campaign outcomes clearer for the owner
A pest business may see an advertising contact total that includes questions from existing customers as well as new service interest. Lithium Marketing agrees useful request and outcome definitions with staff, then manages campaigns around the offer the company wants to promote. We review queries, destinations and received requests before choosing the next account task.
An existing-customer question can be useful to the business without describing the same acquisition purpose as a new treatment enquiry. Keep those stages clear in the review. Management work, advertising spend and any required page changes should have agreed responsibilities and a practical customer destination.
Choose the offer and enquire about the actual customer purpose
Connect pest query research with useful service reporting
‘Pest control Wilkes Barre’ records 140 monthly searches and a $9.93 average CPC. Review those benchmarks alongside current account queries and the selected treatment offer. Staff's received request information helps assess the campaign more usefully than assuming every recorded contact represents a new customer.
Luzerne County’s 11 pest-control establishments describe a broad category, while your ads and pages should name the services the company actually promotes. Explain the first customer action and the relevant company answers. Staff can identify whether the conversation concerns new work or an existing service relationship.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency wilkes barre | under 10 | not reported |
| ppc agency wilkes barre | under 10 | not reported |
| ppc management wilkes barre | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair wilkes barre | 110 | $12.14 |
| pest control wilkes barre | 140 | $9.93 |
| electrician wilkes barre | 90 | $7.14 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 90 to 335 Google reviews each
- Directories in the top 10
- HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wilkes barre”, as Google showed it to a searcher located in Wilkes-Barre. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Make the promoted pest service understandable before the customer contacts you
Give each enquiry a practical property and service introduction
For a service question at an existing property, Luzerne County’s median housing construction year of 1960 provides background while the page asks about the particular space and observations. The customer should understand the offer and next discussion before choosing the contact action. Actual property details and staff review determine what follows.
A genuine service description at a newer property can explain the work and customer question, with Wilkes-Barre’s 1.7% share of housing built in 2010 or later as local context. Link the example with the campaign's actual offer. The enquiry can then introduce the customer's own request rather than rely on a general image or property age.
- residents (2025 estimate)
- 44,523
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.4%
- population change, 2020 to 2025
- housing units
- 19,781
- housing units
- of occupied homes owner-occupied
- 51.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.8%
- of homes built before 1980
- median home value
- $117,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Agree the receiving details and business stages behind the account review
Assess pest campaigns with the staff's request context
Ask the pest caller which service property they are introducing and which contact staff can use; Luzerne County’s owner-occupied housing share of 67.8% gives background for these request questions. Staff can also explain whether the request concerns an earlier service or a new treatment conversation. Agree those useful stages without assuming the advertising platform knows the business relationship.
Review actual spend against the campaign requests and bookings the team can confirm for the same period. Keep the intended acquisition purpose visible alongside useful existing-customer contacts. Typical job value and the booking fraction from suitable enquiries help assess the next paid task or budget decision.
County Business Patterns
Trade and home service businesses in Luzerne County
Establishments by industry, 2023
- Landscaping services123
- Plumbing, heating and air-conditioning contractors94
- Residential remodelers94
- Electrical contractors63
- Excavation and site preparation contractors48
- New home builders33
- Roofing contractors20
- Painting contractors19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Define useful request stages before interpreting the campaign total
Manage pest advertising with a clearer business outcome discussion
Choose the treatment offer, research queries and destinations, agree staff request definitions and compare cost with confirmed bookings.
1
Choose the pest service and territory
Define the work and actual locations the campaign should promote.
2
Review queries and the customer destination
Connect the ad with a useful offer explanation and contact action.
3
Agree useful request and outcome stages
Distinguish the business purposes staff receives alongside the recorded events.
4
Assess the cost and booked service work
Use the team's confirmed outcomes to choose the next campaign improvement.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A garden-center engagement and a separate business recommendation
Drake’s 7 Dees combined website design with SEO and Google Ads
Daniel Busby of Willard Power Vac provides the separate recommendation about the team's marketing work. The featured garden-center case is Drake’s 7 Dees, whose Lithium engagement included a new website, SEO and Google Ads.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacChoose pest campaign coverage from the actual service offer
Review Pennsylvania targeting and the separate New York destination
Discuss treatment campaign coverage for Reading, Bethlehem and Scranton based on the business's accepted work, then assess Easton and Allentown as further Pennsylvania locations. Binghamton is a New York place requiring its own territory decision. The Pennsylvania city collection can support additional location and customer-destination research.
Published price
Define pest advertising management and separate platform spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Buying PPC with useful customer-relationship reporting
Still curious?
Call (503) 766-5964 or email [email protected].
Can an existing customer's paid contact still be useful?
It can have a business purpose that staff should explain in the account review. Distinguish that request from new service interest when assessing the campaign's acquisition goal. Agree the relevant enquiry and outcome stages before interpreting the total.
How do we assess advertising cost per booked job?
For the same period, divide actual ad spend by the campaign bookings staff confirms. Keep management fees separate and consider typical pest-service job value and the booking fraction from suitable enquiries. Use agreed request and outcome definitions for that comparison.
Does the platform identify our customer relationships?
Do not assume a recorded event supplies the business's service-history context. Staff can review the actual requests and explain the useful relationship and outcome stage. Any extra private-record integration needs a separately defined scope.
Can Google and Facebook have different purposes?
Search and Facebook can have distinct agreed audiences or campaign roles. Give each an appropriate service offer, destination and useful events. Review received requests with the business against the purpose being assessed.
Can reception continue the campaign's first conversation?
Approve pest FAQs and qualification that fit the paid offer. Managed reception supports agreed calendar and CRM booking functions, texts and transfers to staff. Additional treatment-record retrieval or quotation-system work needs separate scoping.
Free action plan
Make the pest advertising review useful beyond the contact total
Discuss the offer and request stages staff receives with a co-founder by video. We can agree reporting definitions and account tasks before choosing the separate advertising budget and assessing confirmed bookings.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ