Wilkes-Barre PPC for trades that count calls first.

Work backward from what a job is worth. Trade clicks with reported costs run from $7.14 to $12.14 here, so the budget has to buy enough calls at your trade's price to cover the work. We pick a starting number together, then move it once the account has data.

The first calls typically arrive in week one, once tracking is live. From there the search terms that never produce a call get cut, and the money moves to the terms that do. Cost per lead has room to fall as the account learns, though no one can promise a number.

You do. Lithium builds the campaigns inside an account in your name, so the billing history and the data stay with your business if you ever move on. That is a working rule on every account we manage, not a negotiating point.

Ask where your customers look. Google is the default for urgent searches, and Lithium also buys Microsoft Ads and Meta ads when a trade's customers spend time on Facebook or Instagram. A channel earns its place when it can be measured, not because it is new.

Each month the account reports the calls and form fills it produced, the cost per lead, and which campaigns spent the budget. If your team marks the leads that turned into work, the report can follow a campaign past the call. The report shows what came in, not an estimate.