Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Paid search marketing for Toledo, OH
PPC and paid search marketing for Toledo, OH: win the next job.
Put your Toledo advertising budget toward the services you want booked, with campaign reporting that includes calls and average cost per lead.
- Ads matched to the service searched
- Search terms checked for waste
- Spending adjusted to your capacity
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Give the ad budget a limit and a purpose
Toledo PPC starts with the cost of earning a call
Lithium Marketing plans and runs paid search campaigns for Toledo service businesses around the jobs their crews want to book. The average click price for “roofing company toledo” is $30. Before buying that traffic, we check that the ad and landing page explain the service well enough to invite a call.
A paid click has to do more than increase a visitor count. We connect campaign reporting to recorded leads, then ask you which calls became estimates or jobs. That feedback helps us adjust spending toward the services your business can deliver profitably.
What you pay to reach the buyer
Price the search before spreading the budget
An average “garage door repair toledo” click costs $41.20. A campaign at that price needs carefully chosen search terms, service-area targeting and a landing page built for repair customers. We exclude searches for work you don’t do and keep the offer specific to the job being advertised.
The recorded average for “landscaping toledo” is $4.07 per click. Even with a lower click price, maintenance and installation should have ads that explain their different offers. A cheap visit to the wrong service page is still money spent without a good reason.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency toledo | 0 | not reported |
| ppc agency toledo | under 10 | not reported |
| ppc management toledo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair toledo | 480 | $41.20 |
| roofing company toledo | 590 | $30.00 |
| pest control toledo | 720 | $28.55 |
| plumber toledo | 1,900 | $21.09 |
| electrician toledo | 480 | $12.40 |
| hvac repair toledo | 10 | $4.61 |
| landscaping toledo | 480 | $4.07 |
| water damage restoration toledo | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 226 to 1,200 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber toledo”, as Google showed it to a searcher located in Toledo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Spending through the seasons
Match advertising to the work you can schedule
Toledo’s spring months tend to be the wettest, with precipitation common year-round. If weather changes demand for your outdoor services, we compare your past calls and bookings before changing the budget. A roofer or landscaper needs the ad schedule to reflect both customer interest and crew availability.
Toledo summers are very warm and humid, while winters are cold and somewhat snowy. If heating or cooling calls rise during those conditions, we can shift spending toward those services while your crew has openings. Tell us when you are booked up so the ads don’t keep promoting work you cannot schedule.
- residents (2025 estimate)
- 263,423
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.8%
- population change, 2020 to 2025
- housing units
- 132,728
- housing units
- of occupied homes owner-occupied
- 53.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.8%
- of homes built before 1980
- median home value
- $114,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The offer matters as much as the bid
Give a customer something specific to choose
Roofing has 24 contractor establishments in Lucas County. Your ads should tell a homeowner what you offer before they click: repair, replacement or another service you provide. We carry that promise onto the landing page and make the request step easy to find.
Lucas County records 162 landscaping service establishments. For a company in that field, broad yard-work advertising can attract requests outside its scope. The campaign can name the service more closely and use your own project photos on the landing page, then track which ads produce conversations.
County Business Patterns
Trade and home service businesses in Lucas County
Establishments by industry, 2023
- Landscaping services162
- Plumbing, heating and air-conditioning contractors99
- Residential remodelers83
- Electrical contractors61
- Painting contractors46
- New home builders33
- Roofing contractors24
- Excavation and site preparation contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Launch with measurement in place
Make every Toledo campaign testable
We agree on the target services, landing pages and starting budget before the ads run.
1
Review the offer and spending history
We inspect any existing account and discuss which jobs you want. Past search terms and booking feedback help identify spending to keep or cut.
2
Prepare the page and lead tracking
We make the advertised service clear on the landing page and test call and form tracking. Reports distinguish recorded leads from your team’s later booking decisions.
3
Launch within the agreed service area
Campaigns use the locations and services you approve, with exclusions for unrelated searches. We align the ad promise with the work your crew can schedule.
4
Optimize daily, then adjust weekly
We optimize bids and search terms daily for the first 30 days, then make weekly adjustments. Campaign average cost per lead and your job feedback guide those decisions.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising within a broader program
Town & Country Glass used ads, SEO and a website
Lithium’s work for Portland’s Town & Country Glass included Google Ads, SEO and a website build. Its case separates the advertising results from organic search growth. Alongside it, Daniel Busby describes his experience as a client through Willard Power Vac, an air duct, dryer vent and chimney cleaning business.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacBudgeting for additional cities
Treat another market as a spending decision
The PPC pages for Clinton, Ann Arbor, Dearborn and the other Michigan cities let you inspect those markets before adding them to a campaign. Use the Ohio link for plans within the state, and target only the areas where the jobs make sense for your crews.
Published price
Separate the agency fee from your ad budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Buying decisions for Toledo paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How do you set a starting ad budget for my trade?
We start with the services you can sell profitably and the cost of reaching those searches. Tell us the typical amount left after labor and materials, and how often an estimate becomes a job. We use that information to propose a budget you can test without spreading it across too many services.
What changes the fee I pay Lithium?
Management fees depend on ad spend, the channels we run and the landing page work required. Google Ads starts from $500 a month in management, plus ad spend. We agree on those separate costs before launch, so you know what pays for the work and what buys the advertising.
How soon can I judge a paid search campaign?
Initial results typically appear in the first week, but the decision to expand needs more than an early call. We examine the search terms spending money, the lead rate and your feedback on bookings. The starting plan gives us a defined group of services to improve before we broaden it.
Can I use Facebook or Microsoft alongside Google?
Lithium can manage Meta ads on Facebook and Instagram, as well as Microsoft Ads and LinkedIn. We recommend channels according to the customers and services you want to reach. Each addition needs its own budget and measurement plan so you can compare its leads with the work already running.
What will I need to contribute to the monthly report?
Tell us which recorded leads became estimates or booked jobs, and which were for services you don’t offer. We report calls, leads and average cost per lead by campaign. Your booking feedback adds the business outcome that helps us decide what to keep advertising and what to change.
Free action plan
Price out a focused Toledo paid search campaign
Send the services you want to advertise, your coverage and any existing ad account details. A co-founder will discuss a free campaign plan and starting budget with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ