PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
What each click buys
PPC for Warren service businesses that ties every call to its keyword.
A Warren service business gets Google Ads with a monthly call report that ties each call to its search, plus leads and cost per lead.
- Call tracking on every campaign
- Budgets set by job value
- Landing pages split by job
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search, measured
What a Warren ad budget should buy
A paid click in Warren is expensive enough that the campaign has to know which search paid for the call. Lithium Marketing runs Google Ads for Warren service businesses, and the first job is to price the click before spending on it. A garage door repair click in Warren averages $63.25, the highest in the trade table, and “garage door repair warren mi” draws 140 searches a month. At that price, a campaign without call tracking is guessing.
The spread between trades decides the plan. In Warren, landscaping clicks average $11.43 and pest control clicks $40.40, so a landscaper can test more searches for the same budget while a pest company needs a tighter list and a sharper page. We build the campaign around your trade's click cost, not a template.
Cost per click in Warren
What a Warren click costs, trade by trade
In Warren, an electrical click runs $22.44, a roofing click costs $59.37 and a garage door repair click averages $63.25, while landscaping sits at $11.43. A cheap click is not automatically the better buy. A garage door call can be worth more than several landscape clicks, and the page behind each ad has to carry the difference.
Search Console shows the page appearing 227 times for “ppc ads michigan” and 134 for “michigan ppc management”. Both queries name Michigan, not Warren, so the page that sells PPC here has to speak to owners across the state while the campaigns target the city.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency warren mi | under 10 | not reported |
| ppc agency warren mi | under 10 | not reported |
| ppc management warren mi | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair warren mi | 140 | $63.25 |
| roofing company warren mi | 170 | $59.37 |
| plumber warren mi | 480 | $48.37 |
| hvac repair warren mi | 10 | $40.53 |
| pest control warren mi | 140 | $40.40 |
| electrician warren mi | 70 | $22.44 |
| landscaping warren mi | 50 | $11.43 |
| water damage restoration warren mi | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 6 to 3,500 Google reviews each
- Directories in the top 10
- Angi, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber warren mi”, as Google showed it to a searcher located in Warren. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Warren budget calendar
Who approves the job, and when to spend
Warren summers are somewhat hot: temperatures top 90 °F on 8.6 days a year on average. If your painting, roofing or landscaping work bunches into the warm weeks, have the budget ready before they arrive, not in the middle of them.
The housing says who pays. 71.1% of Warren's occupied homes are owner-occupied, so most of the people you want to reach own the house they call about. Put that owner in the ad: a roof replacement, a furnace, a repaint. A renter who calls needs a different next step, and the landing page should say which one you take.
- residents (2025 estimate)
- 137,138
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.6%
- population change, 2020 to 2025
- housing units
- 57,958
- housing units
- of occupied homes owner-occupied
- 71.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.4%
- of homes built before 1980
- median home value
- $193,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades you bid against
Landscaping, remodeling and roofing in Warren
Macomb County's chart puts landscaping and remodeling at the top by establishment count, with plumbing, heating and air-conditioning next. The count tells you how many other companies a customer could call, so the page has to show why yours is the one to ring. The trade's average click price sets the budget.
A roofing click costs $59.37 in the trade table, so a roofer's landing page has to answer the estimate question before the click is spent. Landscaping clicks average $11.43, which leaves more room to test a second offer.
County Business Patterns
Trade and home service businesses in Macomb County
Establishments by industry, 2023
- Landscaping services402
- Residential remodelers382
- Plumbing, heating and air-conditioning contractors261
- Electrical contractors211
- Painting contractors142
- New home builders115
- Excavation and site preparation contractors55
- Roofing contractors46
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Running a Warren Google Ads account
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.
1
Start with the money already spent
Before a new campaign, we read the last 90 days of spend, the search terms that took it and the tags that fired.
2
Track the call, not the click
Call tracking and GA4 connect each call and form to the keyword and ad, so the report can price a lead.
3
Match the page to the offer
A repair ad lands on a repair page, an installation ad on an installation page, and the form asks for the detail the estimator needs.
4
Tune daily, then weekly
The first 30 days get daily attention on bids and search terms; after that, the account is reviewed weekly against your budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A plumber's paid search
Sarkinen Plumbing: Google Ads, website and SEO
The case card below comes from Sarkinen Plumbing, a Portland-area plumber that hired Lithium for Google Ads, SEO and a new website. The card's result belongs to all three, not to the ads alone. Daniel Busby, of the air duct and dryer vent company Willard Power Vac, is the voice beside it.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacCampaigns beyond Warren
Before you add another city to the ads
A campaign can target a city before you have a page for it. Sterling Heights, Detroit and Dearborn each have a PPC page, and Ann Arbor, Clinton and Toledo, Ohio are linked below with the Michigan list; check the click costs before you add budget.
Published price
What Warren PPC management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Warren Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Warren campaign spend?
Set the budget from the job, not the other way around. Take your trade's average click cost and the share of calls that become work, then pick a monthly number you can judge after 30 days. Management is from $500 a month, plus ad spend, and we agree both before launch.
When do the calls start?
The first calls usually come in the opening week once the tags fire and the campaigns are live. The first 30 days go into cutting search terms that never convert and moving money toward the ones that produce calls; after that the account is reviewed weekly.
What agreement comes with PPC?
Plan on six months for the first term. After it, 30 days' notice takes you to month to month. The fee is quoted up front and moves only with ad spend, channels and landing-page work. Platform ad spend is separate.
Should we advertise on more than Google?
It depends on the trade. Lithium runs Microsoft Ads and Meta ads as well as Google, and a second channel makes sense when your customers already spend time there or when Google clicks in your trade cost more than a booked job can carry. Test one channel at a time so the result stays readable.
Which ads turned into booked work?
Start with the call report, because booked work only shows up when your team marks the jobs it won. The report ties each call and form to the campaign, keyword and ad that produced it and lists leads and cost per lead by campaign. Until those job marks exist, judge the ads on calls and cost per lead.
Free action plan
Get a Warren ad budget you can defend
The first test should be chosen, not guessed. Bring the trade, the weeks you can take more work and the value of a booked job, and a co-founder will price the Warren clicks around them on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ