Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in San Francisco, California
Hand Lithium the website, SEO, Google Ads and phone answering for your business in San Francisco, with a co-founder running the first call.
Google searches each month
What San Francisco searches for, by service
2,550
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
The short version
For a plumber, electrician, painter or landscaper in San Francisco, Lithium Marketing puts the website, SEO, Google Ads and phone answering under one plan and one call report. San Francisco’s density is about 17,695 people per square mile, so we start by choosing the neighborhoods you want to reach and carry that service area through your pages, ads and phone script.
Your marketing should make the same offer wherever someone finds you. If you want repair calls in the Sunset and project estimates in the Mission, the website explains those services, ads point to the matching pages and the receptionist asks the questions your crew needs before booking.
What you can hand off
Buy one service or all four. Each card leads to a San Francisco page with that service’s own search figures, price and plan.
Trade searches by price
Three trades draw the same 880 searches a month naming San Francisco: electrician, pest control and landscaping. Their click prices sit far apart: $10.06 for “electrician san francisco”, $32.99 for “pest control san francisco” and $4.67 for “landscaping san francisco”.
A landscaper can test more clicks on a small budget, while a pest control company needs to watch the cost of each booked job closely. We compare those costs with SEO before adding spend. Yelp, Thumbtack and Facebook also ranked in the top 10 for “plumber san francisco”; check those profiles for old phone numbers or missing services that could cost you a call.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency san francisco | 390 | $24.63 |
| marketing agency san francisco | 320 | $13.64 |
| digital marketing san francisco | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration san francisco | 110 | $50.22 |
| plumber san francisco | 3,600 | $43.72 |
| pest control san francisco | 880 | $32.99 |
| hvac repair san francisco | 90 | $29.21 |
| garage door repair san francisco | 590 | $27.52 |
| electrician san francisco | 880 | $10.06 |
| roofing company san francisco | 720 | $9.20 |
| landscaping san francisco | 880 | $4.67 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber san francisco”, as Google showed it to a searcher located in San Francisco. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who lives here
With 76.5% of San Francisco’s homes built before 1980, build pages and ads around repair, upgrade and replacement work on older buildings. The city has repeatedly upgraded its building codes, requiring retrofits for older buildings, so a contractor who does seismic work should give it its own service page and campaign.
Among San Francisco’s occupied homes, the owner-occupied share is 38.2%. If you take rental-property work, explain your services for landlords and property managers on the site and have the receptionist ask who can approve a repair.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
County trade counts
The trade chart covers San Francisco County. Residential remodelers top it at 534, with 214 new home builders next. For those project businesses, we use finished-job galleries and pages explaining each project type to help an owner compare your work with other bids.
Electrical contractors outnumber plumbing, heating and air-conditioning contractors in San Francisco County, 176 to 162. Broad trade pages leave a lot unsaid: an electrician can explain panel upgrades, while a plumber can show the difference between drain cleaning and repiping. Start with the jobs you want more of and track which pages bring those calls.
County Business Patterns
Trade and home service businesses in San Francisco County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Step by step
Nothing gets bought until we can count where your calls come from today.
Tracking goes on your phone numbers, forms and Google Business Profile, so the first month shows which channel already brings work.
You pick the services you want more of and the parts of the city you want them in, from the Richmond and the Sunset to Bernal Heights, and every channel aims there.
A slow or hard-to-use website gets rebuilt before ads send people to it; a sound one goes straight to SEO pages and Google Ads.
The AI receptionist picks up the calls the other three bring in, and one monthly report shows calls and leads by channel.
A full-plan result
For Town & Country Glass, a Portland commercial glass company, Lithium built the website and managed SEO and Google Ads. The case study reports the results of that full program. Contractor Marc Rickabaugh of Rickabaugh Construction shares his experience with Lithium in the accompanying quote.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAcross the bridges
Daly City, Richmond, San Mateo, Berkeley, Oakland and Vallejo each have a marketing page below with their own housing, trade and search figures. Use them when your crews start taking jobs across the bridges or down the Peninsula; the Bay Area link covers the region, and the California link opens the full list of cities.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Pick the service that fixes the weakest point between a search and a booked job. If customers find you but calls ring out, the receptionist is the first fix. If your site loads slowly or hides the phone number, rebuilding it comes before any ad spend. If neither is the problem, SEO or Google Ads brings in more searchers. A co-founder makes that call with you after looking at your current numbers.
That works. Each service stands on its own, so Lithium can run your SEO while your current designer keeps the site, or take over Google Ads and leave everything else alone. We add call tracking to whatever we run, so our part is counted in calls and leads.
Your strategy calls happen by video with a co-founder. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Allison McKenney, your account manager, handles everyday questions by phone and email.
That depends on the trade more than the city. Some trade clicks here run high and others cost little, as the table above shows. A business that answers every call and tracks every lead soon learns what a lead costs in its trade, and where clicks cost more than your jobs can carry, SEO and the Map Pack take on more of the work.
Most services begin with a six-month agreement, followed by monthly renewals with 30 days’ notice to stop. The AI receptionist is the exception, with no contract and no setup fee, so you can start it on its own and keep it only as long as it earns its place.
Free action plan
Tell us which jobs you want more of and where in the city you want them, and include your site. A co-founder will look at your calls, listings and site, then lay out the first move on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ